Afternoon at the Museum

In the era of Covid we have all discovered “Going Virtual” for business, education, entertainment, shopping and even attending services.  One of the highlights of this new reality has been discovering the off site experience of visiting a Museum.  Aira, the company delivering “The Description of Life” to the Blind and those with Visual Impairments has teamed with the Association of African-American Museums to bring the Museum Experience into a new Virtual paradigm.

Stephanie Watts, an Aira Explorer is your host as she tours museums across the country.  Aira’s collaborative effort with the Association of African-American Museums is a brilliant effort to educate Americans on the continuing struggle faced by the Black community.  Mrs. Watts brings to light the parallels between Americas past and the struggle that continues today for true equality and inclusion.  Her wit, charm and personal insight  help to penetrate many of the uncomfortable realities faced in the search for cultural diversity.  Using the highly trained and exceptional Agents at Aira, Mrs. Watts takes you step by step through the Museums as the Agent describes the exhibits, reads materials and answers questions on the fly via live web searches to further enhance the experience. 

Aira streams these tours live every other Friday on their YouTube channel and archives them if you can’t attend live.  Past Museums tours included, The Tuskegee Airman National Airman Site, African-American History Museum of Iowa and on September 25th they visited the National Civil Rights Museum, located in the Lorraine Motel, the site where Dr. Martin Luther King Jr was assassinated in Memphis Tennessee. There is a fascinating line-up scheduled through the end of the year with the next event occurring October 9th.  Please tune in 5:00pm EST to to begin a new journey of expanding your mind and your world.  Join Host Stephanie Watts and Aira’s Jenine Stanley and Ryan Bishop as they strive to deliver Cultural Diversity at a critical moment.  My belief is and always has been that “We Are Better Together.”

Visit: https://blackmuseums.org/directory/  and aira.io for details and remember Aira is a free download available for both IOS and Android platforms.  This is a “Free” promotion for not just the Blind and Visually Impaired, it is an offer inclusive for all.  Please share Aira with your friends and family and help me as I advocate for Visual Interpretation of the Blind and Visually Impaired so they to can experience “The Description of Life.”

@aira #aira #aaam #afternoonatthemuseum #blackhistory #culturaldiversity

Picture accompanying article is from an exhibit from the National Civil Rights Museum in Memphis Tennessee featuring Dr. Martin Luther King Jr titled “Final Days.”

national-civil-rights-museum_summer131.jpg

Bet on Tech - My Blind Life

There is nothing more objectionable to me, more offensive than those who prey upon the vulnerable, the desperate.  They peddle false hope and the promise of “A Cure” for what ails you. No matter the illness, the snake oil salesmen lurks in the shadows insidiously seeking to profit from your pain.  As someone who suffers from a rare genetic disease I am all too familiar with the false claims, hyped promises and breakthrough treatments peddled online and in the real world.  For me, for my condition, I have seen the vitamin therapies, herbal remedies, retinal electric stimulation, ocular acupuncture, oxygen therapy and a very long list of sure fire cures that make promises ranging from halting the progression of vision loss to all together curing the disease.  If I had a nickel for every “Cure” I have seen or had emailed to me by a friend or family member who had read some new breakthrough treatment, I wouldn’t need to work another day in my life because I would be a millionaire.  Here is the truth, it is a bitter pill to swallow, it was for me as it relates to my eye disease. It is a truth I had to learn and accept and one that applies not just to those who deal with degenerative eye diseases but with a wide range of physical disabilities.  Chances are, there is no cure. No magic pill, no syringe filled with healing elixir or comfort through poking, prodding, needles or electric shock.  This does not mean that there aren't breakthroughs on the horizon, it just means that maybe you should read on, listen to what I have to say and see what you think.  Remember, while there are very promising studies underway that may in the future become viable treatments.  This is aimed at those out there peddling false hope that offer little more than separating you from your hard-earned money.  They seek not to help, but to take you off the path you were meant to travel and meant to conquer.


 The one thing that the snake oil salesman counts on comes from the old adage, “Hope springs eternal.”  Right about now you are asking, “How are you so sure that any one or all of the above-mentioned treatments are bogus?”  For me it is simple.  There are some pretty wealthy and influential individuals who suffer from my particular disease.  A couple are billionaires, for the purpose of my point I will use one, Steve Wynn, the Las Vegas Casino and Resort mogul.  As I write this, Mr. Wynn is still going blind, his money hasn’t changed that fact and we are equals on the vision front.  Probably the only thing we have in common.  The point is that if you are thinking about or are dumping money into vitamin therapies, ocular acupuncture or God forbid electrically shocking your eye balls, yes, that is a real thing, then please stop.  Take a breath, do some research and, look to those who have the influence and means to assist them in dealing with a situation that may be similar to your own.  If they are completely healed and now driving their Ferrari down the Vegas strip in the case of Mr. Wynn, then perhaps. My guess is, he is not  and they aren’t.  Despite all the money that has been spent we still see bald men, we still see overweight people, people are still blind, still suffering and dying from certain forms of cancer.  Steve Jobs, the founder of Apple had all the money in the world and even he didn’t beat Pancreatic Cancer.  I make this point not to dash your hope, I say this because I would rather see you save your money and the agony of not only losing your battle, but losing it with less of your hard-earned money in your pocket.  P.T. Barnum was noted for coining the phrase, “There is a sucker born every minute,” I am asking you not to be a sucker.

03b2c854351f37b046f57bd03cbb1786.png

I understand better than most the hope that exists with the promise of a cure for my eye disease.  I miss seeing the face of my wife and my children, seeing their expressions.  I mourn not seeing my grandchildren as they grow and mature.  I miss my personal freedoms like driving, hunting or fishing.  The one thing that I don't miss is the money I could have wasted chasing a promise made by someone more interested in lining their own pocket than in curing me.  Now, I know for a fact that I am going to receive some very negative feedback regarding this.  As a business and political consultant, speaker and  writer, I am accustomed to getting more than my fair share of negative feedback and hate mail.  However, before you pass judgement on my words, take a pause, make sure that your individual desperation that is being protected by your pride is tucked away and understand that these words are meant to help not hurt.

The above contains some hard words, words that may rob hope, and change that old adage from hope springs eternal, to hope is worthless.  Nothing could be further from the truth.  There are groundbreaking studies going on as I write this.  After cracking the code to the human genome, genetic therapies, stem cell therapies, and groundbreaking medicines and medical technologies, there exist a host of medical promises on the horizon.  Add to that the technologies available to augment the lives of those with disabilities.  I recently had a discussion with someone who is the friend of a quadriplegic.  An individual with a brilliant mind trapped in what many see as a broken body.  He is  confined to a bed unable to ever leave.  However, through robotics and computer technology, a very small robot was developed and equipped with an array of cameras.  This robot is put in museums, and he controls it with a computer and navigates it through the museum giving him the ability to “Virtually” and freely visit a place that he desperately misses.  I was told that since the development of this technology he has visited over 13 museums around the world including The Perot Museum in my hometown, Dallas.  Recently I teamed with a company, AIRA.  Using something that has become ubiquitous in society, a Smartphone and a simple App, the door to my once limited world has been blown open.  Utilizing the camera in my phone, AIRA connects me with a highly trained live Agent who interprets visual information for me.  Aira is, “The description of Life” for those missing out on seamlessly navigating their environment, reading anything and everything at home or when you are out.  AIRA’s groundbreaking software delivers a crystal clear image to the agent with little to no latency allowing them to deliver real time information to the blind and those with compromised vision.  This technology has not “Cured” the fact that I am blind, however, it has augmented my visual reality allowing me to do things that I have not done on my own in decades. 

These answers may not come in our lifetime and in that case, it is our duty, our calling to serve as examples to those who come after us.  For me, the answer has not been a cure, it has been the addition of technology.  I had the honor and the pleasure of meeting and getting to know the man who founded AIRA, Suman Kanuganti. In college Suman had a friend who was blind.  Not satisfied with seeing his friend live the status quo life of the blind he set out to create a solution, not a cure but a work around, a tool to improve the quality of life for someone he cared for.  AIRA came to be and is now changing the lives of countless people who had confined themselves to a life of lowered expectations.  In doing this he has transformed the life of  the blind and low visioned lifting them up by creating a higher expectation and delivering a product that has revolutionized life experiences.  This is a generational shift, a watershed moment for my community and a window into the possibilities of the future.  AIRA is now led by Troy Otillo who continues to work on delivering solutions to a large, and sadly growing,  population.  His team at AIRA is committed to advancing the lives of those who are Blind and vision impaired offering a brilliant
Description of Life.”

Augmenting the reality of those with disabilities is the bridge to the future for those who have been marginalized.  Imagine the world today without the contribution of tech?  Consider this,  Stephen Hawking was arguably one of the most brilliant minds of our time.  Confined to a wheelchair incapable of speaking or any movement, yet,  he penned some of the most brilliant work as a theoretical physicist and taught at University.  The augmentation of physical disabilities using technology is evident and everywhere.  These two men didn’t waste their time or their minds lamenting what life threw at them, they prospered in spite of it.  This is what I am attempting to emulate and if you want to read my AIRA story it is on my website.  The point is that in a time where hope is taken advantage of by a few, it is actually being delivered by those among us who represent our better Angels.  They don't make the promise to cure your disease, they are busy trying and succeeding in augmenting the reality you find yourself in now.  Couple that with some of the great studies that are going on to genetically correct physical challenges and we arrive back to that old adage that “Hope does Spring Eternal.”  Rather than looking for the cure, look for the tools and the resources that can augment your reality and have the faith and the patience that somewhere out there on a very hope filled horizon, someone is working diligently to deliver your cure but for now, you need to be your own miracle, your own cure.  

I know because I am one of those who lost a sense and with that loss comes a whole host of emotions, desperation, depression, anxiety, isolation, loneliness just to name a few.  It is in this moment we are susceptible, vulnerable and would do anything to have the life we dreamed of or the one we had.  The reason that I am writing this and the other pieces or articles lately is that I want to help shift mindsets.  I want to help people to get off of the path they are on, the paths that lead to disappointment, sadness and further isolation from the world.  My reality is that I can’t see.  My answer, my response isn’t to seek out the cure.  The answer is to find a new way to navigate the world, augment my lack of vision through basic practices and new technologies.  There are no shortcuts, no easy answers to life challenges.  Where innovation intersects with imagination the seeds of real progress take root and those who believed that they never could begin to believe they can.  I repeat this mantra every morning, “The only true freedom we have in this life is how we react to any given situation.”  Believing that life is not determined by what happens to us, it is not punitive transforms us into individuals who comprehend the simple truth that life begins when action is your immediate reaction.  Being blind merely means I do the same thing you do, I just do it differently.  

@aira @troyotillo  @sumankanuganti #aira  #myblindlife  #onmyterms 

Photo's accompanying,  image of an old vintage advertisement for a bottle of "Snake Oil." The ads title is "The Original Cure All." It lists various ailments with the claim "Relieves Instantaneously." At the bottom of the ad it says, "For Blindness try our Rattlesnake Oil!"… 

OIP.gAn9ZugpqUIzT7K5arOSqwHaLc.jpeg

Let's Get Uncomfortable

Uncomfortable as defined by Merriam-Webster is defined as, “Causing discomfort or annoyance, feeling discomfort, uneasy.”  

In order to begin this conversation, I will go first.  For a very long time I believed that I understood the journey and difficulties of being a marginalized minority.  As someone who is blind, I have been ignored, treated as someone who is “less than,” not hired and even fired from jobs.  I had the view of being seen not for the content of my character or my capabilities, instead, I was seen only as someone who is blind.  I went through the emotion of anger, bitterness and to those who knew me it was obvious I was carrying the weight of the perception of others.  These things led me to a life of advocating for the disabled among us.  It also provided me with a false sense of awareness.

For someone who is blind, judging someone based on the color of their skin isn’t really a thing.  No matter who I meet, in whatever venue, I treat everybody exactly the same and I am known as someone who does not simply shake hands, I hug.  It is something I get from my mother who taught me that the handshake came from a time when we used the gesture to show people we met on the road that we were not armed.  My mother hugged everybody because it showed a feeling of equality, vulnerability and love.  To be honest, it tended to shock most but I never had anyone shy away from a hug.  My upbringing was one lived in government housing, the son of very, very young parents living in Washington, DC at a time of turmoil in the early to mid 60’s.  Race was something we never talked about because our neighbors spanned all people.  So, my view on race relations was that I didn’t recognize a difference.  I was a product of my environment.  My very first friend was a neighbor and classmate named Kenny, he befriended me,  the awkward young Eric. For most of my elementary school education, Kenny and I were inseparable. It wasn’t until much later in life that I learned Kenny was black.  I tell you this for one reason only, it isn’t to validate my progressive bona fides as a kid but to make the point that no child is born a racist.  Racism sadly is a learned behavior, cultivated by those around the young and if not encouraged openly, it is seen and heard quietly behind closed doors. Sadly, racism in America is not merely a black and white issue. We all have a kind of bigotry that dwells within us. It is a product of the natural man, and has existed since the beginning of humanity. Unfortunately, over time rather than evolving beyond the bigotry of the natural man we have conflated bigotry with blatant racism. If you doubt this I encourage you to read the definitions of the two words. In short, bigotry means an intolerance towards the views of others while racism means the belief in one race’s superiority over the other.

Now comes the awakening.  As I got older and witnessed for myself the disparity, the unspoken soft bigotry that turned into outspoken open racism I began to understand.  As I grew yet older, I realized that even though I had been discriminated against because I was blind, my reality wasn’t equal to the reality of my black friends.  If I ditched my white cane for the blind and my sunglasses and stood in a crowd, nobody would even know that I was blind.  In essence I could disappear my disability and the discrimination that went along with it, even if for a moment.  My rational mind then forced me to painfully understand that for those who are Black in America, that option isn’t available to them.  They can’t take a break by removing selected items of their race if only for a moment.

This realization hit me hard, it forced me to look deep inside myself as well as research history.  Not because I was a racist or had racist tendencies, but, to attempt to understand.  On this journey I learned the basis of so many of the lessons my parents taught me.  I was raised as a God fearing Christian and one of the verses from the Good Book has stuck with me from day one, Exodus 34:7 - “Keeping mercy for thousands, forgiving iniquity and transgression and sin, and that will by no means clear [the guilty]; visiting the iniquity of the fathers upon the children, and upon the children's children, unto the third and to the fourth [generation].“  For me, these few words written so very long ago explain where we are even today so many years later.  You see, the reality is that generations past are in fact responsible for a dark period in our history. The truth is that our country was in fact shamefully built upon the back of slavery and economic slavery. As we learned from the above quote, their sin falls upon our heads.  It has forced me to apologize in word and action because if I am to claim all the goodness handed to me by generations past, I must also accept the distasteful and therefore condemn it.  In the words of Malcolm X, “We didn’t land on Plymouth Rock, Plymouth Rock landed on us.”  For the Black community, that is the reality and if you are to call yourself a Christian, it must be seen as  our shared reality with an eye keenly focused on the distinct differences of the early American experience.

For me, this put to rest all conversations or arguments with friends and colleagues that contained the common narrative that bygones are bygones and we should just move on.  For the Black community who still witness white privilege, educational and socioeconomic inequities and a system that still has the tenants of racism systemically woven into our collective fabric, then the battle is not over.  Until we end the practice of pointing out our differences and begin instead to focus on our commonality, our shared hopes and dreams for our children and grandchildren we can never hope to see the sins and inequities of generations past become nothing more than ash on the dust pile of history.  The reality is that we are simply not there yet.  I know this because there are those among us who will still try and explain away 8 minutes and 46 seconds.  Rather than accepting the fact that George Floyd was murdered, there still exists a palpable resistance that in my estimation is deeply rooted in some unwilling to cede the inequities of the past.  Until we no longer impulsively and reflexively retreat to respective sides in situations such as the George Floyd killing we can’t remove our generational responsibility and the reality that a killing is a killing and there is no place in our society where that is acceptable.

While the tragedy of  George Floyd has provided us with a moment, an opportunity, there have been many before.  My hope is that today represents the day that we can begin the journey collectively to the day we can say there were no more. We must resist the narrative that racism does not exist, telling ourselves that because we may not feel it, experience it or we don’t see it that somehow it magically it isn’t there. How many things exist that we all acknowledge are very real yet as an individual we have never witnessed personally, seen it first hand, felt it for yourself?  Have you ever sat atop Mount Kilimanjaro, felt the majesty and awe?  Have you ever seen or touched a Telescope Octopus?  A sea creature that lives over 4000meters or 2.49 miles beneath the surface if the ocean.  These are examples of real experiences and real things that we acknowledge as concrete yet things we have not experienced, seen or felt personally.  Now is “The Moment” we can begin to readjust our definitions, realign our reality to match the power of progress.

I will leave you with this.  I am a huge fan of the NFL.  I took particular interest in the events surrounding Colin Kaepernick.  It interested me because it touched several social narratives of our time.  It dealt with the American Flag, Patriotism, an athlete, in particular a black athlete.  It dealt with activism and protests, particularly protests against police misconduct in relation to interactions with black citizens.  It dealt with the issue of being white and being black and yes even racism.  Taking a knee during the National Anthem became a perfect storm of sorts.  The power brokers within our society, the media, politicians, corporations worked diligently to capitalize on the moment.  Theirs was an opportunity to seek power through division.  Sadly this has been the “modus operandi” for a very long time, only now we are witness to the perfection of creating division.  I write this with confidence because all it takes is a quick view of the information we are fed and the constant narrative that tells us that we are a divided nation.  Sadly there are too many among us who buy into the divisive narrative and rather than uniting as a nation, we are being driven further and further apart.

So, at the time I decided to create a meme contest.  I picked two examples of two people kneeling.  One a white man, a famous white man.  George Washington kneeling next to his horse, an iconic historical painting from Valley Forge.  Below that was what will become a historical picture somewhere in our future.  Colin Kaepernick taking a knee during the National Anthem.  The purpose of the contest was to see how people viewed these two pictures.  Many people sent in their entries and the captions varied.  Some kind and some not so kind.  I announced the winner and displayed the picture on my website.  Below this article is the winning meme.  I loved it because if was my view of America.  It juxtaposed Washington with Kaepernick showing what the flag represented, what the right of being uniquely American meant and transcended race in my mind.  The picture of George Washington kneeling represented to me nothing more than a man kneeling in deference to what he believed was a higher power, God.  The picture of Collin Kaepernick kneeling represented to me a man kneeling in defiance of a system he believed to be broken.  Both represent to me the inalienable rights that this country was founded upon and the rights we have fought so hard to protect.  The beauty of our 1st Amendment right is that we are free to express ourselves without fear of reprisal.  What has been lost because of the pursuit of those eager to divide us is a very simple explanation my father taught me  as a young man.  He would always tell me that as a member of this nations armed services, he was in the Navy, “I may not like someone else’s speech or appreciate their view, but I took an oath to defend their right to express it and I would give my life for that right because that is what America was founded upon.”  So the winner of the meme contest captured in only two words, Deference and Defiance, my view on this issue.  Remember, this issue was used as a cudgel to beat society over the head as the powers that be convinced us that we needed to pick a side.  In the end, there is no “Side.”  In the end there is only our right to free speech, a belief that we are guaranteed the right to freedom to pursue a life, liberty and happiness.  It never stated that we were guaranteed these things outright, simply the promise of the ability to pursue it.  Whether or not we get there can only happen if the playing field is level and the rules are equal across the board.  

Being blind makes it different for me.  Whenever I meet someone, my opinion of them is formed from conversation, blindness brings with it a kind of blessing because a persons skin color, mode of dress, the fact they are clean shaven, are having a good hair day or a bad one,  it does not come into play for me.   I am simply talking and interacting with another fellow human being. I am not recommending that we blind the world literally, but maybe metaphorically.  What I do know is that until there is a day when everybody is blind to skin color and we have built a bridge based on a common love of humanity, we have work to do, fences to mend, truths that need to be acknowledged, accepted and then tossed away never to be seen or felt again.  It begins with each of us individually committing to becoming a truly United people.  I believe in the promise of a brighter future and I work every day to advocate for those who are marginalized.  That is me, that is my commitment, that is the legacy I want to leave.  The only question that remains is what legacy do you as the reader want to leave?

**Picture below is the one described in the article above

IMG_0359.JPG

Alone in a Crowd

One of my favorite authors of all times was the late great Dr. Seuss.  As a child, he taught me about perspective, life, struggles, celebration, joy and yes even sadness.  One of my favorite books penned by this luminary was “The Sneetches.”  If you haven’t read it yourself, or to your children, take a minute before reading this article.  Published in 1954 by Redbook, this simple book taught me more about the discrimination that exists between cultures, races and those who are simply different by no fault of their own.  Regardless of the new controversy being whipped up by people frothing at the mouth with an agenda. It is imperative that you don't get lost in the modern interpretation and rely only on the simple true message.  Dr. Seuss was a man before his time and his messages applicable if your mind is open.  His concept of a hierarchy based on an arbitrary characteristic is the basis for this piece.  Keep in mind the line I love: 

 

"...until neither the Plain nor the Star-Bellies knew

whether this one was that one... or that one was this one... or which one was what one... or what one was who."

 

 Imagine standing in a crowd and being invisible.  Picture yourself at a large convention, on a new college campus, in a meeting or on the streets of a crowded urban city, all with people you don't know and realizing that nobody sees you.  For those who are blind, who can’t see in a world that is increasingly hyper visualized, this isn't an exercise, it is in fact their reality.  The blind exist in a world they can’t see and a world that does not see them.  So, why is that?  Being a social individual in a world that I referred to earlier as a hyper-visual world means that social cues are imperative in the interaction of people with not just others, but their surrounding environment as well. There is a certain amount of comfort and confidence to approach a stranger in the settings I described above, because, from the start they are experiencing the moment as you are. 

 

 For the blind, while they are as normal, intelligent, articulate and capable as their sighted counterparts, they are disadvantaged when it comes to the social aspects of life, the very real and simple things the sighted take for granted.  That is why a blind individual often finds themselves standing alone in a crowd. In that crowd where the sighted share the sights of their environment, where a rolled eye, a smirk or even something as simple as a waive is lost to the blind.  This single barrier is just one example of the two worlds experienced by equal individuals separated by one single attribute, visual information.    

 There is a stigma that exists on both sides of this equation.  For the sighted, given the politically correct environment we find ourselves in, it is safer to simply ignore rather than engage. When I use the word ignore, I don't use it with any animus, it is just the simple fact that we haven’t as a society learned to enter into conversations with those not in our “Tribe,” out of a very real fear of offending.  For those with disabilities, that tribe can be ambiguous.  The sighted in general simply do not know how to approach someone in a crowd who is vision impaired. On the other hand, those who are blind are already struggling to gain access into the sighted world without standing out.  This creates a perfect storm of sorts where two equal segments of our population can exist in the same space yet be so far apart.  As someone who is blind, I already live in a world where I am viewed as “Less Than.” This, in spite of the many accomplishments and obstacles that I have had to overcome to prove myself as an equal.  

 Effective writing serves a purpose, it delivers a message and is constructed with a beginning a middle and an end. The end should offer a solution or a conclusion to what is written.  In this case a solution to the topic.  Here, the end is twofold; I call on the sighted community to never allow another blind person to stand alone in a crowd.  Understand that the simple things that you take for granted are in fact invisible to the blind.  Approach them, make them feel as though they are not alone.  Include them into your world and you will soon discover that the only difference you have is you have access to visual information, the blind simply does not.  Next, I challenge businesses to begin to solve for this very small difference.  The world is changing even as I write this and we now live in a service economy.  Today, if you don't have a car, there are ride sharing programs and Lyft and Uber are now monoliths in the transportation arena.  Air B&B affords anybody with a room for the night or a family vacation.  We no longer have to leave to shop for anything.  Items can be purchased from the comfort of your own home and delivered directly to you.  Media isn't something delivered on three channels through a pair of rabbit ears atop a TV set.  A high-quality education no longer requires the physical attendance of a college, all that is required now is the will to learn and an internet connection.  We have proven that we can solve both simple and intricate problems as we find ourselves in 2020.  Why then have we not solved for something as simple as visual information for the blind?  The reality is that issues involving vision impairment is something that is on the rise, not something that is in decline.  Solving for this opens the world to the 22 million Vision Impaired in America and the over 300 million worldwide.  As I stated, this is a reality that is increasing due to diet, diabetes, and aging population not to mention conflicts around the world to name just a few.  Open this door and you solve not only a problem that the blind deal with daily, but you also solve a large socioeconomic problem that has a real monetary consequence for everybody. Beyond the economic consequences exist the fact that working in this arena serves a real social responsibility and ensures that we leave no one behind in a modern world. And to think, it is as simple as the inclusion of the blind with visual information which then allows them into the social fabric of society, the final link in the equality chain.      

 We have begun to sew some of the seeds through technology.  However, these seeds are not viewed or even recognized by many resulting in a slow bend to the curve.  I for one believe we are better than “The Sneetches” who rather than accepting difference and diversity in the beginning. Instead pursued ways to maintain the divide.  Don't be a Sneetch, reach for something better, something that unites us rather than divides us and look forward to the day nobody is left to stand alone in a crowd.

wbm_website_blogposts_featuredimage_aloneincrowd.png

**Picture accompanying article is many Blue Happy Faces representing a crowd, and, one lonely sad off color face in the middle.

Rebranding ROI

 

Nobel Prize winning economist Milton Freidman is best known for his “Maximizing Profits” line of thought.  Arthur Laffer, the Reagan era economist is best known for the “Laffer Curve” and the theory of Trickle Down economics.  The era of the 60s through the 80s is the closest thing we have to a modern-day gold rush where profits and capital were the gold.  The trend was so prevalent that it transcended the halls of money and power and pierced the bubble of popular culture finding its way into the zeitgeist of the day.  There is no better example than Michael Douglas’s character from the movie “Wall Street”, where the line of the movie came as the character Gordon Gecko proclaimed, “Greed is good….”  Nothing represented present day thought better than those 3 words.  It was the beginning of the end for a mindset where companies saw their only responsibility as standing before gathered shareholders focused on purely profits.  That was the beginning of the end for greedy capitalism and the impetuses for finding a better way, a more sustainable way, viewing corporate profits as more than just dollars at the end of a balance sheet.  We began the journey to Corporate Social Responsibility with an understanding that if done right, if done well, we could be profitable, more productive and good stewards of the environment, the people, our greatest resource and sustain that approach well into the future.   

 We have all heard the saying, “Can’t see the forest for the trees.”  When we talk about ROI or return on investment, that represents the single tree we tend to focus on.  A successful company not only sees the single tree, but the vast rich forest.  Looking at ROI is the way of business past.  It is a myopic view that loses the results that bring forth greater potential, profits and a visionary view to the issues of the future creating legacy and longevity.  If we look beyond that single tree.  My challenge to businesses that I call on is to alert them to the vast untapped potential, the rest of the trees in the forest.  Therefore, I want to change the mindset of return on investment (ROI) to a much broader view of Return on Inclusion. Still ROI but modernized to reflect the single goal of business, to answer to shareholders, to maximize profits while keeping pace or reducing costs.  In what I call the “Old” or “Outdated” way of looking at ROI where we recognize it as simply the standard for measuring our investment based on a simple monetary function towards a goal of sustainability. In the modern era, our current business environment, our thinking has evolved to encompass a much broader look at sustainability.  We have recognized that business has an even greater role than simply being profitable.  Corporate Social Responsibility is now a key component in the overall sustainability of business.  There are three pillars to CSR

Financial

Social

Environmental

 

As I have stated it has become necessary for a company’s sustainability to evolve their thinking from that of purely financial. In my estimation CSR as it relates to a company’s sustainability moves the needle from purely serving shareholders to the necessity of incorporating society as a whole.  CSR coupled with the new rebranded ROI or return on inclusion is not just hyperbole, it is a very real resource that up until now has either been unrecognized or simply ignored because no real explanation has been offered.  I hope to provide you with a fresh and yes, very different approach to this thought process.    

 In a post 911 America we have witnessed just how we look at those who serve in our nation’s Military as well as how we view First Responders.  Until that tragic day we would see them, maybe waive and say hello but our thoughts never went beyond those very basic human interactions.  That was until we were forced to see them, forced to recognize the heroism, their sacrifices.  Not just these public servants, but the impact their sacrifice caused, the collateral damage to families, and the societal damage wrought.  These amazing people provided an environment where we are safe to even have conversations such as these.  These conversations I believe to be the seeds of what we now call CSR, were sewn in that wake.  We now recognize them, use them as examples of excellence, we market to them and those businesses who recognize their contribution and their value.  They have been rewarded with unwavering loyalty to their brands by these individuals and the close-knit group of consumers they represent.  I don't want to be insensitive here, but the reality and truth is that we as business witnessed the cost benefits of becoming inclusive in that arena, of embracing a group of people who until that sunny day in the month of September awoke us all to their presence. 

 My goal is to make the same case for potential growth and profitability when business looks at an entire class of people who up until now have largely gone unnoticed and therefore marginalized.  The World Health Organization estimated that there are some 300+ million blind individuals worldwide. Add to that number those with low vision.  When I use that term, it simply means an individual who requires assistance day to day to accomplish tasks that require sight in a world that I call a modern “Hyper-Visualized” society, you may know them as legally Blind.  Once you factor in those numbers, estimates explode exponentially to the higher end of hundreds of millions of individuals worldwide who are merely written of.  The return on inclusion of these individuals means that those businesses who are first to market in recognizing the consumer potential of hundreds of millions of people who thus far have simply been left out of the equation demonstrates a very real sense of Corporate Social Responsibility and proves they are ahead of the curve, that they are not myopically focused on that single tree, they show their desire to see all the trees in the lush rich forest of maximizing profitability.  It is what I call a win-win.  A company who embraces inclusion for all creates an image of them as different than the competition, identifying that inclusion for all is their business philosophy. It is imperative that I mention here that I am not comparing the dysfunction of societies attitude towards the blind and low vision individuals with the sacrifice of those in the Military or the First Responders I spoke of earlier.  The only comparison I want to emphasize is the failure at recognizing a class of people and their meaning to the marketplace coupled with the stated mission of a company who preaches a very real commitment to CSR.  Understanding that when we as business reach out to those markets, those communities who are either unappreciated or marginalized or undervalued is not just good business, it is a differentiator.  It separates those who have a true understanding of CSR and D&I from those who merely pay lip service to this modern-day business imperative.  The single issue that shows evolutionary thinking and a desire to not just be sustainable, but a company bent on being a leader and someone who wants to leave a legacy that isn't just built on the bottom line, but also built on their commitment to societal prosperity.

 As an example, there is a new company that has introduced a new and disruptive technology aimed squarely at following the new paradigm.  They offer a new tool that aligns with the purpose and content of this article.  It brings new customers to your doorstep.  There is no large capital expenditure required for infrastructure, these customers come to you with the tools and equipment in hand.  All that is required of business is as simple as flipping a switch.  A small fee then grants access to an untapped and unrecognized consumer base for business. This opens the door to a world where someone isn’t just talking about CSR but shows it, shows the blind and low vision community that they are welcome, and valued.  This is a very loyal community who frequents businesses that make it possible for them to participate on a level playing field.   The product is AIRA and it is the visual description of life for the blind and I would encourage those reading this to visit www.aira.io to witness this groundbreaking, transformational technology. Aira has transformed the lives of countless individuals including many of those who served our country.  Veterans who have lost their sight defending liberty, now enjoy a sense of independence they never thought possible.  Aira is committed to not just these veterans but has an aggressive hiring program to employ military spouse as live agents for the visually impaired utilizing the service.  Aira is a company who takes seriously the tenants of Corporate Social Responsibility.  They are dedicated the being a Diverse and Inclusive company because they are on the front lines as a tool for the blind and low vision community.  Aira recognizes the untapped market, the marginalized community numbering in the hundreds of millions and has developed technology that can introduce them to the world and make them part of the consumer base. 

 There have been many articles written on CSR with a focus on sustainability and businesses turn from the old model of ROI through the lens of cost benefit analysis and risk assessment.  One that stands out to me is from the Harvard Business review titled:

 The Comprehensive Business Case for Sustainability

                                                By Tensie Whelan and Carly Fink

                                                            October 21, 2016

 This is an excellent resource for understanding the shift that has taken place in the business community as they come to understand viewing business through a newer and more dynamic lens.  It is a comprehensive look at the reasoning and rationale of business as they peer into the future and how CSR and sustainability are no longer mere abstracts but are necessary to the long-term viability and future of business.  Choosing not to embrace the future reality of creating a sustainable business that embraces true CSR dooms a company, leaves them atop the dust pile of history.  However, while this is an excellent resource that explores the importance, the value and the absolute need for sustainability via following the tenants of Corporate Social Responsibility and its many facets.  I find myself back standing in that forest looking at what is now a few more trees yet I I feel as though I am still missing the forest.  While CSR is on the move, I believe that we are still wrestling with how Diversity and Inclusion fits in.  The Harvard Business Review article referenced above feels good, it scratches many of the itches.  It shows the importance of taking into consideration environmental concerns and shows the rewards of companies who do so by increasing their customer base and through employee retention.  It shows the financial rewards and explains the social rewards but fails to mention what I consider to be the missing link in the CSR and D&I chain and that is dealing with and solving for those still living in the shadows.

 Organizations like “The Valuable 500” sum up nicely some of the realities of where we are in this effort.  Caroline Casey was quoted as saying “Let’s solve the Inclusion Delusion and think about the 1.3 billion disabled people in the world when we consider Diversity.”  She went on to say that “90% of boards say they’re committed to Diversity.  Only 4% consider disability.”  It is abundantly clear in that comment that while business us investing in the concepts of good Corporate Social Responsibility and being truly Diverse and Inclusive, disability lags as a serious consideration.  So, exactly how far have we moved the needle?  When you visit the website for The Valuable 500 you will be greeted by this:

 

If disability is not on your board agenda, neither is diversity (Nor is innovation, productivity, brand experience, talent, risk, reputation…)

 

 We learned from the above referenced Harvard Business Review article written by Whelan and Fink: 

 

“…..revenues from sustainable products and services grew at six times the rate of overall company revenue.”

 A thorough review of the HBR article authored by Whelan and Fink reveals how Sustainability, CSR and D&I are inextricably linked.  The content is prescient and their bottom line conclusion exposes a real evolution from the words made famous by Michael Douglas where ROI once upon a time worshiped at the altar of “Greed is good”:

 

The preponderance of evidence shows that sustainability is going mainstream.  Executives can no longer afford to approach sustainability as a “nice to have” or as solid function separated from the “real” business.  Those companies that proactively make sustainability core to business strategy will drive innovation and engender enthusiasm and loyalty from employees, customers, suppliers, communities and investors.”

 When combined in the same thought pattern with what we have learned from the Valuable 500, we are left still standing in the forest. Admittedly we are now beginning to see more of the trees, however, our view is still obscured because we are failing to see the contributions and value still undeveloped when it comes to those with disabilities.  In order to seat Sustainability, Diversity and Inclusion comfortably in the center, or a circle of true Corporate Social Responsibility, we must include those with disabilities, part of the necessary practices that will transform Return on Investment into the new and more impactful Return on Inclusion.  The simple fact is that the disabled community has been ignored and marginalized for far too long and their abilities ignored in favor of focusing on their disabilities.  This community doesn't lack in ability or discretionary spending money.  Begin transforming your vocabulary and begin a real belief in the new definition of ROI or Return on Inclusion for all.  Then and only then will you begin to lose that myopic fixation on that single tree in the forest and begin to see the advantages of what I believe is true CSR, understanding that if you truly comprehend the meaning of Diversity and Inclusion you will have unlocked the Rubik’s Cube that will lead to increased profitability.  It will allow you to tap into a marketplace that most ignore and a talent pool that can thrive in and drive your company well into the future.  Incorporating those we have marginalized into the marketplace and workforce is the definition of sustainability.   This focused approach will remove them from the sidelines by recognizing the richness of their potential rather than what amounts to little more than a simple difference from a flawed view of what society sees as normal.

Proving_ROI_in_2014.jpg

**Picture accompanying are the letters - ROI - In capitalized bold blue print with a red arrow indicating an upward trajectory.

The Mountain - My Blind Life

 A young man walked past a familiar room to see his father sitting in his chair.  It was an old leather chair, well-worn with the bodily impressions of the man and time.  The son’s first memories of his father were the times spent on his knee.  Then there was the endless time spent sitting crossed legged on the floor looking in awe as stories both true and fantastical were told. Then came the lessons, the education, and the endless patience. This was not just a selfish use of time reserved only for the son.  No, many times over the years the son would find himself walking past the room as his father studied, counseled others from that chair.  The son believed his father to be the most loving father, husband, friend, and boss. Those feelings were well founded.  Formed over his life to that point.  He heard the words and kindness offered to others.  He witnessed the grace and love returned.  He knew his father as a man of few words, but when he did speak, they were authentic and filled with authority and integrity. As the child grew to a boy and then a young man, some of the purpose began to become clear.  In all that time, he realized the father had been handing him tools, teaching him to utilize them. Many lessons were one on one.  Others were lessons observed in day to day interaction s.  As life flew by the lessons became more pointed, more purposeful and powerful.  One such lesson to serve as an example was teaching his son that failure was inevitable.  It could be cruel and painful but not life defeating.   Learning how to fail was just as important a lesson as succeeding. The son had a hard time learning that philosophical importance and didn’t like to fail.  Heated at times the father would listen as the son would proclaim, “Only a loser fails, failure is embarrassing, I am not a looser and I hate to be humiliated!”  The father remained calm in the face of the repeated attempts at teaching and the endless queries. He knew that a life well lived, using personal failures as teachable moments would penetrate the young mind one day.  So, he would patiently remind him of a line from a book, a line the son would never forget.  “Life is difficult.”  The words of the author M. Scott Peck.  He would follow that up by reminding the son that, “Nothing will hit you harder than life, who you are, who you become will be determined by your next action.  Will you stay down or will you rise to become the man you were meant to be?” 

 One day, the father arose from his chair, walked to the door.  A little slower with graying hair by now he reached the doorway and called out, “Son, can we talk?” Moments later, the son walked into the room and the father said, “Let’s take a ride.”  As they drove there were no real words of significance shared.  The son, having grown a little cocky with age began to realize that they really hadn’t spoken all that much lately and perhaps his father felt or believed the student had finally become the master.   Instead of those once treasured words, music filled the empty space.  Soon, the car began to slow and eventually stop and the father exited the car saying, “Come, follow me son.”  The son, still a little confused exited the car and began to follow his father through tall pines that lead to a beautiful meadow.  As they walked through the meadow the father began to speak.  “Son, I am so proud of you, of the life you have lived and yes even some of the choices you made.  Your mother and I put a roof over your head, fed you, loved you always and unconditionally.  We educated you in the ways of the world physically, mentally, socially and spiritually.  We praised your successes, bound your wounds when you fell or failed and even punished you when necessary.  I know you believe that you’ve lived, and that your beginning was the day you were born.”  The father stopped speaking and turned to his son.  He let the silence continue as he watched his son stare up at a majestic mountain. The father broke the silence, “Your life, the one behind you, the path you walked to get here, standing in front of this mountain, that was your life.  Standing here now looking forward, this is your new life, it begins again here and now.”  The son was confused at first but knew that becoming a man meant that he would have to leave the comforts of what existed behind him.  The father then said, “Your destiny lies on the other side of that mountain.  The man I know you were meant to be will figure out your path now son.”  Now concerned, uncertain of his ability, his resolve, worried that maybe he hadn’t listened and learned enough he looked to his father, “I don't know what to do.  The mountain is too high, too wide, how will I ever find my destiny, be the man you claim to be so proud of?”  With tears now streaming down the face of the father he embraced his son so intensely neither could breathe, he let go.  Then looking deeply into his son’s eyes he said, “don't worry, you’ll figure it out, as I did and as my dad did.”  And with that he walked away, down the path, leaving his son standing at the beginning of his life.

  For what seemed like an eternity, the son stood looking, up, up and up.  This was the first time he had ever been alone, ever had to contemplate all those things necessary to start his life let alone sustain one.  His mother and father had taught him to always be prepared.  A litany of phrases began to play like those old vinyl records he grew up listening to. Words of wisdom now replaced the dulcet tones of music that once filled a home and were replaced with words meant as lessons, warnings with an eye towards this day.  He regretted deeply brushing off much of the wisdom with the hubris of a young man who believed he knew it all.  Sayings like, “If you fail to plan then you should plan to fail;” “The man who believes he can’t, won’t;”…“Life is a marathon not a sprint.” There were so many that he just sat down and wished he had taken more seriously the admonitions of a father who had climbed his mountain.  He was overwhelmed and soon found himself asleep.

 Awaking the following morning, believing that the previous day never happened he arose and stretched and soon realized that this was not a bad dream.  This was his life and figuring out how to scale his mountain he began to develop a plan.  He thought, wait a minute, my dad’s life is a blue print, if he just followed that example he could not only survive, he could thrive.  So, he turned around and began his journey back to civilization.  He would continue his education and learn from others the secret of scaling one’s mountain.  Perhaps he would find a mate who could assist him, maybe have a child or two.  His pace quickened as he became excited to prove that like his father and his father’s father, he too would become the master of his own destiny. 

 The years passed quickly, he found jobs, went to school met and married a beautiful young lady, had two kids, first a daughter who became the apple of his eye, a true “Daddy’s Girl.”  That was followed by the birth of his son, like his father had done for him he would teach his son in the ways of life, make his father proud by raising a son as his father had done.  A son with resilience and strength.  He packed the family up and made the drive back to his mountain.  To his surprise things had changed, there were now tools and the mountain appeared to have been worked on, large pieces had been dug out and the son felt joy in his heart because he knew that his decision to leave with a plan and return bore results. Everything was falling into place, or so he thought.  Over the coming years he attempted to continue the work, he would move that mountain, and reach his destiny.  It would be hard work but he remembered the admonition of his father that, “Anything worth doing is worth doing well.”  At the end of each day the son would measure the progress.  Some days he felt as though he was on his way while other days left him feeling a real sense of futility.  Frustrated he would take his disappointment out on his wife.  He began to wander away from the hard work trying to find shortcuts, convincing himself that he was smarter and more progressive in his thinking than his father was.

 Some perceived progress came in the form of trying to cheat the hard work required for advancement and believing that you could take the shortcut of living through better chemistry, code for substance abuse. Some shortcuts took the form of trying to get others to do the hard work for him.  None of this worked and he found himself angry, blaming others and increasingly being cruel to those he loved, those who showed him unconditional trust. The house he had built became nothing more than a house of cards, a house with no real foundation, purpose or real meaning.  All that was left was a note that stopped him dead in his tracks.  The life he had fooled himself into was nothing more than the machinations of a man who failed to heed the carefully crafted lessons gifted to him by parents who had in fact lived the same life but who had carefully removed the unnecessary for the necessary.  All of the lessons, the time spent providing the son with the incremental steps needed to build a solid foundation, a starting point capable of sustaining a good life well lived had been taken and used but resulted in failure. Life has a way of humbling you, knocking you down a few pegs and showing you that there are no shortcuts, there is no easy path up the mountain to your destiny.  

 That morning, finding that note, finding himself alone, truly alone, became a pivotal moment.  He had failed, yet he reached back into a time long ago, to a lesson burned in his memory. His father had told him that failure was inevitable.  He remembered his father’s words, “It could be cruel and painful but not life defeating.”  Learning how to fail was just as important a lesson as succeeding. He reflected on the line from the author, “Life is difficult,” and remembered the words that followed, “Nothing will hit you harder than life, who you are, who you become will be determined by your next action.  Will you stay down or will you rise to become the man you were meant to be?” Those words rang hollow now, the son was certain that this was his unique burden.  Surely all that had been taught to him never accounted for this epic level of failure.  The loss of his wife, his children only made him angrier now.  He abandoned all efforts to conquer his mountain.  He walked away, not towards the path that had brought him there, convinced the answers didn’t exist there, the moment his heart had been ripped from his chest, stomped on, shot and then dragged through the dirt of his efforts he began to wander a path away from all he knew, believing that his father, mother, and all those who had influenced him just didn’t understand him and could never feel the pain of this kind of failure.  Set on proving his was a unique life alike none other he would take all the efforts of others and abandon them as he had abandoned his mountain and show everyone that he knew more.  He would enter that stubborn phase of life on his own without any of the armor and tools, proving once and for all that at as a victim of his flawed upbringing, he and he alone would discover his life without any assistance or reliance on anyone in the past.  He would walk his path alone, find his own destiny elsewhere.  With contempt where his heart once dwelled he began his new life muttering, “I’ll show them, I’ll become the man I am meant to be on my own terms, I’ll be genuine now, authentically me rather than the version of me others tried and failed to make me.”   He left everything and everyone in the rear-view mirror with a disdain reserved only for those who now tormented him, who he now was convinced had abandoned him.

 Now on his own path the son began to re-educate himself, re-program the perceived flaws in the life he had left behind.  He sought out the counsel of therapists, began reading self-help books and studying the writing of the Stoics.  He found pearls of wisdom in the words of these great writers and thinkers.  He learned that Stoics relied on nobody, that the Stoic tried to be self-reliant because the Stoic strived to be realistic.  The words of Seneca, who understood that fortune is the most powerful force on earth realizing that she acts as she pleased, “she cares little for our plans or notions of what is fair.”  The great Marcus Aurelius and Epictetus taught him that, “Instead of sitting around hoping for someone to fix this or make it right, try to find a way to come to terms with what has happened. Instead of expecting someone to come and relieve you, try to be the source of your own relief.  Focus on the good you still have… focus on the good you can still do.” Stoicism taught him all that he believed at the time he needed to find his own destiny, away from that mountain that he now viewed as the source of all his misery.  It was the mountain’s fault.  It was the fault of everything taught to him that lead him to the foot of that mountain.  To that time in his life that caused him such pain, such loss and he vowed to never return again.

 These teachings from his personal journey and those he now called his mentors.  The therapists, counselors, authors who helped him find out how to love himself and subvert the harshness of life through positive thinking and yes even the great stoics would be his new armor and their words his new tools.  He boldly walked a path and experienced some success.  However, after many seasons had come to pass he stopped walking, sat down in his path and began to reflect.  His reflections spanned his life and again he found himself staring into the calm waters of a lake, smooth like a giant pane of glass.  He looked deeply into the water, deeply into himself and even deeper into his soul.  Again, the words of whom he now called his people bubbled to the surface.  It wasn’t the therapists or the counselors or the dime store authors with their feel-good approach to life.  No, he found himself thinking about his old mentors, the stoics who in the end truly understood life, the realities of life.  Their’s were not the words that made him necessarily feel better.  Instead he found their words to be the most real of them all. Words like those of Marcus Aurelius, “You could leave life right now, let that determine what you do and say and think." Reinforcing the words of Marcus came into focus in his mind. Two Latin words, simple yet powerful, “Memento Nori.”  Translated it meant the you could leave life right now.  This brought him to a point where he began to think that in fact he could leave this life right now.  Who would care if he just filled his backpack and pockets with rocks and walked into what he was believing to be his destiny.  Walk into the pristine lake and sink to the bottom, his destiny would be that of death.  He picked up the first rock and held it in his hand. He tossed the rock between his two hands as he peered out into the water.  Stopping he looked down at the rock that would signify his determination of what he believed was his destiny.  He began to turn the rock over and over in his hand contemplating his final destination.  He reached for his backpack to begin to fill it with rocks but stopped before putting the stone in.  He stared at that rock for what seemed like an eternity.  Glancing up as the sun began to set, seeing the beauty of where he was, right there, right now his heart began to fill and tears began to stream down his cheeks.  And then as suddenly as this pity party had begun he rose and threw the rock into the water.  It splashed and a series of congruent circles radiated outwards.  

 It was then that the words of all those he had sought out left his mind and were replaced with a lesson his father had taught him.  His father had explained that a life well lived consisted of a series of congruent circles, anything else was just chaos and noise.  He explained that the rock hitting the water was emblematic of birth and the succeeding circles that emanated, from the first smaller one to all those that followed needed, demanded to be perfect circles.  It was at that moment the son realized that he had disturbed the balance by throwing more and more rocks into the water creating a chaotic pattern in the water of his life.  That same old phrase “Life is Difficult” began to echo in his head.  Was there redemption?  Could one begin again, fresh and new?  Memories of his father and his mother began to pour into his head one after another like a waterfall.  Memories like his father reminding him that in life it isn’t about how you begin, it only demands that you finish well.  Memories from his mother came to the surface.  Hers were lessons of love and redemption, the power to be the captain of your own ship with the ability to course correct and get your ship back on course.  He decided to spend the night right there, watching the sun as it set on the now placid waters of the undisturbed lake.  Tomorrow he thought, tomorrow I will rise and begin again the search for my destiny. Tonight, he would savor the new epiphanies that had brought the lessons of his youth and those he had collected.  He would find the mechanism that would meld the two into an even stronger armor, an armor uniquely his.  He would now recognize the tools that he had been given to begin his journey and add them to the tools he had worked so hard to develop on his own. Those handed to him by loving and caring parents who realized potential in a son who needed to discover it on his own.  Make that breakthrough on his journey, in his own timeframe despite the worries of parents who set their child free.  Set him free into a cold cruel world with nothing more than their faith.  To seek unabated the destiny that awaited him.  He knew deep in his being that this was watershed moment that he did not want to waste.  

 With the warmth of the sun now at his back he arose. He stretched and felt a new rekindled sense of self and purpose, he began to walk his path once again.  Nothing could stop him, he had seen and experienced all.  Making his way along the shoreline and eventually into tall pines, filled with brush and overgrowth.  It was a difficult journey due to the terrain and pitfalls of a road less traveled.  Undeterred he marched forward and eventually the brush cleared, the trees thinned out and he dipped low to get past a fallen tree.  Now standing and brushing off the thorns, pine needles and dirt, he set his gaze on a meadow, smaller than the one he had once walked with his father so many decades ago.   He now turned his gaze to the sky.  There in front of him was his mountain.  He began to walk slowly towards the mountain he had abandoned.  A mountain that he had blamed for everything bad that had happened to him and those memories now flooded his head.  Painful memories of loss, devastation and a life he believed he had left behind him.  Yet there he stood looking up and up and his being was filled once again with fear, uncertainty and a lot of self-doubt.  Standing there he turned his gaze back to the base of the mountain.  Everything was different.  The work, the failures, the loss, the pain, everything was gone and for a time it was the only thing he could focus on. 

 Filled with anxiety and frustration he began to reflect once again on his life.  He asked himself, why did my parents bring me up in their ways?  Why did they teach me to be physically, mentally, socially and spiritually strong?  What was the purpose of all the lessons from the gentle to the harshest realities?  Why go through all of that only to abandon me at the foot of this Godforsaken mountain?  What was the purpose of departing the mountain, setting out on a journey and a destination of his own creation? Was he being punished because he tried things his way rather than following perfectly the plan handed to him?  Why did he arrive here, right here in this moment after seeming to have figured everything out?  Was it even possible to figure it all out?  His mind raced to answer the questions coming at him like 100-mile an hour fastballs, one after the other.  It was beginning to feel like too much so he lay his head back, resting on his backpack, his only possession.  Eventually he slept, it was a rough sleep replete with the battles of demons and angels. Light flashed, he found himself in the darkest, deepest place he could imagine. His subconscious was working in overdrive and his life played on a screen like some weird Fellini-esque film where he was a character, a bit player reading from someone else’s script.  Later he awoke feeling more tired than ever and more confused than before his fitful night.

 However, somewhere in the chaos of dreams that tend to haunt, pearls began to surface. Maybe, somewhere in the fog of dreams, bits and pieces of reality pierced the veil and the Master Weaver of life, our version of a higher power, lets leak through that which we need to be nudged in the right direction. Somewhere in the dream he remembered once again the words of the author his father had drilled into his mind, “Life is difficult.”  He found himself muttering what always seemed to follow those words as his father spoke them.  “Nothing will hit you harder than life, who you are, who you become will be determined by your next action.” Was his father a sage or perhaps a modern-day stoic?  Had his journey matched his father’s?  Things began to become clear.  The son was exactly where his path had intended him to be.  His path, while unique to him perhaps held many of the pitfalls that lead him down the exact same road less traveled that his father had walked.  A new realization hit him like a bolt of lightning thrown by the Greek God Zeus.  He didn’t actually witness his father’s journey, his traumas, his failures and successes.  He only knew his parents as the people they had decided to share with him.  They chose to raise him to be better than them.  They simply took out the bad and replaced it with the lessons, with the necessary rather than sharing the unnecessary.  The son soon realized that he believed he may have figured this thing called life out. 

 It was now time, time to throw away the unnecessary in favor of pursuing a life well lived.  He approached to find that his majestic mountain had changed.  Where all of his failed work to move the mountain had been filled back in.  Where the tunnel or shortcut he had dug in the hope of doing the easier work of going through rather than over had been filled in.  What was now there were very sturdy well-built steps with an iron hand rail.  He looked up the stairs as far as he could see and then began to ascend the stairs.  With each step, the unnecessary that had filled his back pack began to disappear.  Farther up the mountain he met and married his Kiwi, to those who count know her she is Kelly, his better and more complete half.  As they walked up they built weigh stations where could rest and reflect, make what would now be their plan, together.  Along the way the son cleaned his life and his mind up.  He began to become the resilient man his parents had raised him to be.  One day his long-lost daughter joined him on his journey and soon after that his son found his way to them.  Now, perhaps somewhere that was one third of the way up he turned around to look at the meadow, over that tops of the tall pines to another mountain.  Atop that mountain was a beautiful home.  The door opened and his parents walked out.  Much older now the father put his hands to his mouth and shouted across the great divide, “We knew you would figure it out son.”  The son sat down and cried tears of joy.  He wasn’t there yet, at the top of his mountain, but, he was on his way and he and his Kiwi tried to impart the lessons they had learned much the same way the son had been taught by his parents.  Together they built their futures.  Life had come full circle and the father looked back to the son and cried as he put his arm around his lovely bride.  They are going to make it.  And with that they turned and walked back into the house they had built atop their mountain with the belief and faith that one day they would visit their son and witness for themselves a life well lived by a son they had set free.

 

The End

Yet the Beginning

 

Takeaway….  What is your takeaway from this story?  For me, it is simple.  Our path is ours alone.  Our parent(s) or those who influenced our early years did their best.  They set us free to find our way, discover a path that is ours.  We succeed and fail but along the way steps up our mountain are being built until that day the path we have chosen leads us back to the mountain that is our destiny to conquer.  I will leave you with a quote I wrote long ago, during my journey:

Are you who you want to be or are you busy being the version of you that others want you to be?  It is an important question since you will be judged in the end based on the life you lived and the person you were.  You own your life so take responsibility for it. 

By

E.L. Burton

 **The picture below is of a person staring up at a very large mountain

man-looking-at-mountain.jpg

The Fear Factor - My Blind Life

Fear is not a foreign concept to me. Most of my young life I feared the reality that someday I would go blind. I have been either mostly blind or as long as I can remember I have battled, ignored, and tried not to accept what was inevitable. I learned that you can’t run away from your fears, eventually you have to stop, turn around and face them head on. The lights finally went out for me some time ago, there was a time I marked that phase as a free man in a sighted world, maybe like a prisoner on death row counting the days until my life ended as I knew it.  Those days are long gone now and I am well into my life sentence.  Before you go getting all worked up over the metaphor, I would encourage you to read on because this is not a story of pain and suffering, it is a story of liberation, of self-determination and of realizations that never would have happened if my life didn’t unfold exactly the way in which it did.  If you have ever been to the homepage of this website, you are greeted with a saying that is my personal mantra, the words I wake up to each and every day, the words that define me:

  "The only true freedom we have in this life is how we choose to react to any given situation."

 I must have read that thousands of times.  Thousands in the beginning because those words touched me, I didn’t know why, so I put them away, filed them in that folder in my brain.  Over the years, I dusted that file off, read it over and over again until one day, back in the late 90’s it made its début on the first website I ever designed. It was the Alpha to the Omega in my mind, the beginning of my new life versus what I believed perhaps was the end only to discover that it in fact was the beautiful beginning to a brand-new life, a fresh start, a re-birth. 

 It is in the darkest hours of our life that we discover who we truly are, what exactly we are capable of and just how we chart a course out of the grasp of our individual purgatory, our rock bottom. During my journey, I learned a great deal about the concept of fear, the role it plays in our life, how it taints our landscape, skews our view making what seems possible, impossible.  I would like to propose something, that fear is not personal, it is a tool cleverly hidden and deployed strategically by perpetrators in our lives to motivate us towards a specific end.  In 1999 to 2001 I spent time researching a book and then writing said book.  In searching for a title, I settled on “Conspiracy of Fear.”  It was a work of fiction dealing with America’s internal struggle over the 2nd Amendment.  To the casual reader the book would appear to deal with that singular topic.  However, when I wrote the book, I used the single topic to introduce an overall theme.  That theme, the message of that book had little to do with 2nd Amendment rights and more to do with the use of “Fear” as a vehicle towards forced social change.  The kind of change that doesn’t come from a mandate from the government, but one that appears on the surface to come from the people themselves. 

 The purpose for this piece us not to alarm people by saying that there is in fact a conspiracy of fear afoot.  It is simply to inform reasonable people that fear can be healthy as well as unhealthy.  It is easy during this time of quarantine and social distancing to allow fear to serve as a motivator or rationale for becoming stuck, intransigent and/or paralyzed.  My caution is to follow your own God given common sense rather than listening to and following the admonition of the fear mongers among us who in the end will twist this into something that it is not.  As a parent of adult children, about the only teaching I have left to do comes from the wisdom of a life lived as well as offering perspective.  I do not want to minimize anything nor do I want to come off as insensitive, however, I do feel a little perspective needs to be injected into our new reality.  As of the time I am writing this, there are slightly under 2 million cases of this virus worldwide.  The number of deaths worldwide are 125,445.  The number of those who have been documented as “Recovered” is 466,606.   These numbers are based on a worldwide population of 7,655,957,366.  For those who are math challenged like I am and can’t make sense of the commas in numbers that means over 7.5 billion people.  However, perspective does have another vantage point. The Anesthesiologist present during the birth of my daughter and my son is currently in a coma, on a ventilator, suffering from this virus. One of my wife’s good friends from work has a grandmother recently diagnosed with the virus. Even though these realities differ when applied personally, I still believe what we can’t afford as a society or as individuals is to make the cure worse than the actual virus.  Remember that this too shall end and a reckoning will follow.  Will you have given up more of your life and liberty in the name of fear?  Or will you see the reality of the power of a conspiracy of fear as it is wielded by the unsrupulous, those bent on social engineering?  As my father told me, something that his father had told him, “Common sense is not a flower that blooms in every garden.”  Tend to your flower, and don't allow this or anything to let it wither and die.  Read again the mantra on this website, the one that rules my life today, “The only true freedom we have in this life is how we choose to react to any given situation.”  I would call this time, this virus and the media coverage surrounding it something that qualifies as a “given situation” in each and every one of our lives.  My question is, how will you choose to react? Will you remain in your bubble, your echo chamber, your comfort zone? Or, will you step outside those cocoons and see this for what it is and not what the Zeitgeist dictates to you? As for me, my mind is open, rationale rules my thoughts rather than the emotions of the day and I destroyed my echo chamber, my bubble, my comfort zone long, long ago. Am I afraid? Hell yes, anybody who isn’t is lying. But will that fear rule my life, no way.

 

 **Picture description is the word “Fear” in white neon digital on a black background

light-fear-quote-image-1024-x-768.jpg

Take the Survey - My Blind Life

This message is a call to action for everybody who reads it.  There are over 22 million blind Americans, in my state alone Texas has a Vision Impaired population of over 702,000. And that number is exponentially larger when we include those who deal with some type of vision impairment. The survey below is an unprecedented effort that has brought together both industry and organizations dedicated to working with and for those with vision impairments.  Organizations like the NFB, ACB and AFB, companies like Aira, Vispero, Humanware and Be My Eyes to name a few have joined forces in gathering information that will assist everyone as they navigate these difficult times.  While the organizations and companies named above deal with many in that community the reality is that only with your assistance can we make this an inclusive effort and fully represent the experience of all who are impacted. This information shared via this survey will assist in the crafting of legislation, the creation of business plans and strategies.  If you are among those in my community or know someone who is, please take this survey and share with your networks.  The goal is to reach ALL of those who the system may not be considering.  Please follow the link below, read the instructions and disclaimers and understand that privacy, your privacy, will be respected. Thank you and please email me if you have questions.

 Survey Link: bit.ly/fin-a11y 

#aira #onmyterms #levelplayingfield #inclusion #disability #accessibility #everyonecounts #disabilityrights

 ** Picture below is a picture of a generic survey featuring a magnifying glass. Please click on the above Survey Link or the picture to begin.

Paying it Forward – My Blind Life

This week I hopped in a Lyft and ventured downtown to meet a friend. I picked up something that was a bucket list adventure long dreamed of.   In the moments after, I began reflecting on my blessed life, the friends, opportunities and experiences that had enriched my life. In that moment I realized that my bucket was full and maybe, just maybe, I could use my gift as something to enrich the life experience of someone else. Truth be told, I need nothing in my life to make it richer. It started as a faint murmur in the back of my mind but as the day went on that murmur turned to a loud voice, that voice told me to “Pay it Forward.” Share this with someone whose bucket might be a little light, that, might need to be picked up by a random act of kindness. My father taught me long ago as I was lamenting my life, my blindness, and that my future was bleak and void of hope, “If you think that your life is bad, I guarantee you that someone has it far worse than you.”  He would go on to tell me that, “Sure, in life you can choose to be a victim, but understand that is not how we are raising you and if you want to see a victim I will take you to the ER before I do rounds. I see victims everyday at the hospital and you my son are blessed, and not a victim.” As a youngster those words seemed like noise, the type of thing that a parent would tell you to shut you up.  Of course, as time passed and I was exposed to the world I soon found that those words were in fact a very hard truth, a reality that can never be hidden, unnoticed, avoided or ignored.  It was in those moments I learned the value of paying your life’s gifts forward, that there was indeed a karmic value that your gift is just that, a moment for you but if paid forward it could represent a life altering moment for someone who is not as blessed or as fortunate as you are.  Having had the opportunity to work for Aira has granted me a window into the life of many who didn’t have the blessing of parents who never let them settle for being seen as less than.  Instead, many have lived life in a bubble of self-doubt and loneliness.  These lives may be the result of parents and people who were simply afraid, scared to expose someone they love to the disappointments of a world that is cruel, that has historically marginalized and ignored those with a disability. These are people who are not bad, not ashamed or ill intentioned, people who just loved and clung a little too tightly rather than giving their loved one wings to fly and the resilience to get up and move forward when they failed.  This is the gift I was given by parents who never treated me as less than, they expected me to always be and have the belief that I can and will be someone seen as more than.  

 This is the gift that I want to pay forward, not just the attitude, but gifts that run the gamut of life from the little things to the grand gestures.  My work while at Aira opened many doors within my community as well as in the disabled community in general.  It exposed me to some of the most brilliant and talented people who frankly put me and anything I have done up to this point in my life to shame.  Remember, these are individuals that society has cast into the shadows, marginalized and relegated to the sidelines because of their perceived inabilities due to a flawed interpretation of what a disability represents.  All of these people in their own way paid forward their hope, their belief in something better to me.  So, back to my bucket list item, don't ask because I will never tell.  What it may be is less important than what it represents.  Hope is the single greatest gift that we have to give.  It is the four-letter word that is powerful and transformational.  Yet, it is such a simple thing that can be granted, paid forward to be a starting point for someone who believes it to be something others deserve rather than a gift worthy to every single person living today and those who will populate the future.  For me, showing people a form of independence never thought possible because of a visual disability opened my eyes.  While this technology isn't a cure all, it does open a few doors closed to members of my community.  While truly transformational for me, it may be something less for someone else but I have been witness to the change it has made to so many, something that cannot be denied, ignored or mocked. Life is filled with disappointments, people will fail you, they will pursue the selfish in the face of the greater good.  Companies, elected officials, bosses and the list goes on.  These people and entities will come into your life with great intentions, words and beliefs that inspire.  However, it is important to understand they have the potential to morph, change and expire, give way to pressure, mob rule and seek money and power over meeting the demands of a society seeking sustainability through the realization of the greater good that includes diversity and inclusion for all, not just the privileged and the able. The reality is that while things may not be perfect, our personal goal should always be bent towards the noble, towards the idea of paying it forward in spite of the obstacles that are inevitable in this life.

 The point of this is not to be a pitchman sent out to hock a product, it is to testify on the power of paying your life’s blessings forward.  Spreading that simple four letter word “…Hope…” to people who may have lost theirs, never believed they were worthy or deserving of it.  Paying it forward is as simple as just talking to someone, looking at them, seeing them and treating them with dignity and respect.  Paying it forward is not just giving someone something, it is an attitude, it is understanding what you have and wanting to share it with someone else for no other reason than it is the right thing to do. My challenge to those who read this is to take a deep dive into “YOURSELF.”  Find a way to pay forward something to your fellow world traveler walking the road of life.  Whether you are rich or poor, we all possess something that someone else is lacking.  Find that thing and pay it forward. When you do that, you put a checkmark next to the most important item on your personal bucket list, “Leave the world better than the day you arrived.”  

This article is dedicated to a new friend, Lave Jackson. I had the pleasure of meeting Lave after a TED X talk he gave and his story moved me as well as provided some of the inspiration for this article. If you don’t know his story, he isn’t hard to find if you search his name. Love you Lave and thank you.

**Picture below contains the text “Paying it Forward” with an arrow that indicates the direction of forward.

payItForward-logo.png

Separation Anxiety - My Blind Life

One of the little known and not often used secrets to life is the power of reflection.  It is a tool I use religiously in writing, during times of doubt or depression.  It is an imperative resource I have used as my life’s evolution has forced me to reinvent myself in order to survive and thrive.  Below this article is a photo of my wife and I.  It is a scene that if you know us, if you have spent time with us, would be as familiar to you as the air you personally breathe. My left hand on her right shoulder.  She playfully would tell people that she was my “Seeing Eye Girl.”  Most would respond that they didn’t know where she started and I began because we were always connected, tethered together, my anchor, holding me steady as I maneuvered through and around this big blue marble.  Sure, I had stand-ins, friends and family and the occasional business client that would be my shepherd. However, my wife owned that role in my life and she never complained, lamented my need for her, she was grace in action.  This was true until a couple of years back when a technology came along that would free her from the duties she had faithfully committed to.  This technology would cut that tether, liberate both her and myself, allow me to be independent, to navigate and explore the world I had lost all those years ago when I went blind. Of course I am talking about the groundbreaking, disruptive technology of Aira.     

 

With Aira as the new tool in my mobility arsenal, I have had the opportunity to travel, to lecture at Universities, speak at conventions, present to corporate entities around the country, participate in print interviews as well as broadcast interviews. All because of the freedom Aira has afforded me.  It has opened doors that have been either closed or too distant for me to comfortably attend solo.  Whenever I speak, I begin my remarks by asking a few very simple questions to stimulate the conversation and advance the discussion when it comes to dealing with accessibility, disability, diversity and inclusion and the role society plays to help level the playing field for those who may be blind or have low vision issues. I begin my remarks by asking, “How many blind people do you see on a day to day basis in your life, be it at the store, your place of employment, attending school or your house of worship, out and about at the movies or a concert or other entertainment venue?  The answer is generally a very low number.  I follow up that question by then asking, “How many Blind or low vision individuals do you think there are right here in your own country?”  Most people don't even come close to the real number of conservatively 22 million.  Right here in my home state of Texas there are over 702,000. The natural progression of the conversation moves to asking those I am speaking to, “Why is it that with numbers this large, do you not see more than perhaps the few you mentioned when answering the initial question?”

 

A slight disclaimer of sorts before continuing.  I never want to be misleading in anything I write or have the opportunity to speak about.  These are strictly my observations an experiences. I do not speak for anybody but myself, however, I can safely say that my experiences as someone who is blind are not unique, many people see and feel the world and this reality as I do.  If you are in fact someone who has hacked the visual impairment Rubik’s Cube and are the “Boss” when it comes to navigating and dealing with life with no thought towards adding tools to your mobility toolbox, then I congratulate you for the exceptional person that you are. However, if you are like me, someone who has recognized or is in the process of discovering the tools for my journey on the path of life lived with a visual impairment then consider the lessons and value of Aira as what I consider to be an invaluable tool to augment your mobility toolbox. 

 

Part of becoming recognized as an equal and valued participant in society is to begin the journey out of the shadows.  I am comfortable with that statement because it is backed up by the above mentioned numbers and the countless opportunities I have had to interact with people who had no idea the prolific numbers of blind and visually impaired individuals.  This translates to a need to discover new ways to become mobility free and less dependent on what I call and what is pictured below, my seeing eye partner.  Cutting the tether that is a hand on a shoulder, the gentle touch of someone’s hand on your elbow or the need to ask for assistance when out in the world is the first step to showing society at large that you own your life, that you are in fact self-reliant.  Detractors will say at this point that Aira is assistance and while that is in fact true there is something missing when that argument is raised.  Perception being reality is a long held truth,  Aira is an assistive tool, the key is that to the general public it has the power to alter ones perception of the blind.  Once the tether is cut between humans and guide dogs, you are left with a blind person armed with only a cane and something we all carry around, sighted or blind, a smartphone.  This is key because as I have traveled the country, lived my day to day life grocery shopping, going to the movies, picking up my dry-cleaning and all the other things that we do, my reception within society has changed profoundly.  People have begun to see me not as a blind person, but as a person.  Neighbors and many strangers who were uncomfortable interacting with me in the past now include me in on events and conversations. The transition has been awkward at times and finding ways to gently brush people off who want to help or are emphatic about assisting me because I am blind and they assume there is no way possible I can navigate, shop, operate with what they see as only a cane.  After all, what would you think if you saw a blind person holding up a gallon of milk looking for an expiration date?  That is a task Aira is uniquely capable of doing, sure my wife tethered to me could do the same but where is the independence in that?  And I have yet to see a guide dog read a menu or inspect an expiration date. Thus, perception is being changed, the dynamic between the sighted and the blind and the stigma that has followed has the potential to be shattered. Aira is not the solution, it is not the only tool that someone who is blind or visually impaired needs in their toolbox.  However, I submit that it is the piece of technology that has the potential to blur the lines between the blind and the sighted.  This is especially true with technologies like 5G, advancements in integrating Smart Cities  and the potential technological explosion that AI will bring.

 

Change is scary, most meet the prospect of change with a healthy dose of fear coupled with skepticism and a litany of reasons why we should just accept the status quo, do things the way they have always been done.  Burying your head in the sand and accepting the status quo is why in the year 2020 the blind and low vision remain sitting on the outside of advancing, climbing the ladder to independence.  Skeptical?  Fail to see my point?  My community has an unemployment rate that dwarfs most groups.  We experience and have experience historically an unemployment rate of over 65%, and that is a conservative number.  Looking at all of the data for the blind reveals we are missing out on job opportunities, educational opportunities, being accepted and active in social opportunities outside those we have within our community, and so much more.  Accepting the status quo has not served my community and as we move into a hyper modern age it is time to cut the tether, suffer a little separation anxiety from those antiquated tools and physical connections that we have clung to.  To be clear, those tools will always remain as valuable and necessary tools in our mobility toolbox.  However, we can no longer look to others to solve what they perceive is a problem.  Instead, it is incumbent on us to shift the perceptions that exist.  We need to adapt in order to thrive.  My father taught me as a very young man that if you wait for the world to adapt to you, you will remain paralyzed, experience no forward momentum and consequently accomplish little to nothing.  Instead, my father taught me to never accept the status quo,  to always seek out the new, adapt to my new reality rather than wait Infor my current reality to somehow magically adapt to me.  Aira has been yet another tool I have added to my mobility toolbox.  As we take those bold steps away from our creature comforts that have held us in place towards the new innovations and the new technological frontier I am sure the future is bright. I also believe that those who are capable, comfortable and thriving in spite of what I hope will become a quaint notion, blindness,  will not just survive, but thrive, free to live their authentic life without the stigmas or labels of a past that was but is no more. As for now, keep your able eyes peeled for me as I boldly and unapologetically rock my tech moving me ever closer to a world that doesn't see someone as blind or disabled, they just see themselves reflected back at them as they look into the lens of a tech advancing a cause.  It is ok, cut your tether, come to understand what I have learned, my shoulder, that elbow that once guided me is never far away, just in case.  

 

My challenge today is to visit aira.io and read about this tech and some of the transformational and inspirational experiences of those Aira calls “Explorers”.  Visit the App Store on your iPhone and search Aira, download the app, it’s free.,  If you are a an Android user, do the same.  Begin experiencing, experimenting and exploring a world that is just outside your door.  What do you have to lose? It is a free download and free to use.  You can make unlimited 5 minute calls to begin exploring your new world.  The live, highly trained agents will answer any and all questions you might have.  Visit Aira’s Access Partner locations like Target, Walgreens, Wegmans Grocers,  Universities across the country Bank of America,  Mass Transit Authorities over 50 Airports,  Malls and yes, even the entire city of Miami Beach Florida, a smart City that has integrated Aira to be used by anybody, anytime, anywhere in the city, free.   There are many other locations that are free, free to spend as much time as you desire.  There are no more excuses, there is only wondering why not?  Wondering rather than wandering a new unexplored path, pondering rather than participating. What are you waiting for! 

 

**Picture below is me on the right side of the frame with my right hand holding a white cane and my left hand on Kelly’s (my wife) shoulder as she helps guide me on a walk to White Rock Lake in Dallas.  

IMG_0329.png

Old Habits - My Blind Life

Who among us isn't tired of hearing the old phrase, “well that is just the way we have always done it, why change now,” when new ideas or methods are presented?  Old habits and being inflexible are not signs of intellect, it is the fear of change rearing its ugly head with a dollop of laziness mixed in.  As a blind person, I realize more and more just how stuck we all are, on both sides of the “sight” barrier.  I never liked the old habit of falling back on the phrase, “because that is the way we have always done it.”  I am kind of a stubborn guy who never accepts that thought pattern. I always ask, Why?  Why can’t we find a new more efficient way of addressing this or that.  Example, I visit my local grocery store or any store for that matter and ask, do you have any accommodations for blind shoppers?  Invariably the answer I get is, well we have this and that in Braille or we can get someone to accompany you through the store to assist you in your shopping.  Now as a free and stubborn blind guy, I don't like these answers and that word creeps into my head, Why?  The reason I don't like that answer is that number one, I don't know Braille and two, I really don't want a stranger babysitting me as I shop.  So, why hasn’t the world bent the curve for the blind?  Why do we have to accept the business as usual, never gonna change mindset?

 As a blind person, I want the same basic rights my fellow sighted citizens have.  I want the right to be free, to shop on my terms, browse on my terms, visit restaurants, movies, stores, museums or just go for a walk on my terms.  Is that wrong?  Is that too much to ask?  Is that something that the year 2019 just can’t deliver?  Have we become lazy in moving the ball forward for those with disabilities? When I use the word lazy, it is a word that resides on both sides of the sighted fence.  As a blind community have we done enough to become the squeaky wheel, the one that because it is so loud it demands some grease, some tender loving care.  On the sighted side of the fence, have those sitting in that camp just become lazy because they have adopted the out of sight out of mind mentality?  The truth is that technologically we have successfully jumped the shark on so many fronts, however, why are those with disabilities, specifically those who are blind still wandering the planet using the same staff used in biblical times to navigate.  Sure, there are advancements on the stick front, they are lighter, they have cool coloring and golf grips but can we really call that progress? Those who are blind and or have low vision are legion, I know we can do better. 

 Once upon a time, when I was young and wild eyed, no pun intended there, we talked boldly about a future replete with technology.  We were promised these advances and every year I would anxiously await that one promise, the one from Popular Mechanics and Scientific American that featured covers with Flying Cars and Robot Servants.  It all seemed so real as we watched with marvel a vision of the future through the eyes and imagination of George Lucas and the Star Wars Trilogy or 2010 A Space Odyssey where Hal ruled the roost.  My only question now that we have past 2010 is simple, where is my flying car?  Where are the Bionic eyes and Bionic legs that made Steve Austin the Six Million Dollar Man? Have we stopped imagining the future in favor of celebrating the moment and the self?  I am being a bit hyperbolic here because as someone who is blind I am rocking the disruptive technology of Aira. However, society and business is slow in adopting and accepting Aira Tech as something that has the potential to bring millions out of the shadows to live life on their terms rather than waiting around to burden or inconvenience the lives of others, so there is that (I say that with a wink).  My hope is that we haven’t lost the innocence and imagination once held by a generation that wasn’t satisfied with that tired old answer of, “that is just the way it is, they say we have always done it that way” when asked. Why? The advice I always give my children to this day is never settle for appeasing language in answers. I emphasize the imperative to always ask the question why rather than settling for the status quo.  Keep hope alive, think bold and dream even bolder.  Of course, that is just my take.

#aira #airaacess #airapartners #onmyterms #whatsnext #thinkbold #dreamevenbolder

 

 Below is a vintage ad for the future featuring a personal flying car or saucer type vehicle with some awesome script.

3949834600_0a7487f402_b.jpg

Getting Political- My Blind Life

I am not a political savant nor am I politically ignorant.  I am however an American who realizes the importance of being informed and involved.  To that end, I spent much of my professional life working as a cog in the political wheel.  Each and every day I showed up wearing my blindness as a badge of honor allowing it to help in shaping perceptions.  I remember reading somewhere that Thomas Jefferson once said that “The greatest threat to our republic was an ill-informed electorate.”  Those words resonated, helped to form the person that I am today.  Part of understanding the words of Jefferson is to reflect on the consequences of being “Ill-informed,” and hopefully after those reflections, changing course to become part of the solution rather than a “Useful Idiot.” A phrase attributed to Karl Marx and Vladimir Lenin but truthfully coined by an Italian journalist in 1948.  

 So, as the next big election rolls closer and closer I have begun to pay more and more attention.  I have watched the debates, read candidate platforms, listened intensely to the many stump speeches and something surprising has jumped out of the political stew.  Among the calls for free college, college debt forgiveness, open borders vs building walls, government run healthcare vs the dismantling of ObamaCare, more gun’s vs the repeal of the 2nd Amendment, socialism vs capitalism and believe me I could go on and on.  The one thing that has been absent from the conversation on a local front as well as nationally coming out of the mouths of the talking heads in the media.  Those charged with driving the conversation, challenging conventional speech and seeking answers where obfuscation exists.  And, from the lips and written word of the plethora of candidates pandering for votes by promising everything to everybody.  The one thing missing is any language addressing the blind community or those who generally have a disability. 

 We are a politically active group, just spend some time attending and NFB, ACB or AFB event and you will see a very vocal and active community, yet, our voice is muted, our struggle for equality muffled.  For the life of me I cannot understand why.  Is it because we are polite rather than radical?  Perhaps it is because we are not loud enough.  I know that based on the latest census data that it was estimated that 1 out of 5 Americans is dealing with a disability.  I believe that being blind fits into that statistic.  That would make those with a disability one of the single largest voting blocks in the country.  So, again, why during this election season when it seems everybody has an opinion, everyone seems engaged due to either outrage over the current administration or support for that same administration, do we find our community completely left out of the conversation? The more I think about this, the more I sit here and write this, the angrier I get.  Is it us?  Is our voice or the organizations we belong to simply not mustering, rising to the occasion?  Is it us individually, complacently accepting the status quo.

 My father taught me that nothing worth having is ever easy or free.  He would tell me that to be heard, to be taken seriously means you have to work harder, be better prepared, be better than the average.  My mother taught me that I was the captain of my own ship, the author of my own story and if I didn’t like something, I had the power to navigate my ship to calmer waters, turn the page and begin a new chapter.  I can promise you that this election season I will be in the front row, I will be writing and communicating with those seeking to represent me.  But I am just a single voice in a sea of people with their hands out.  That doesn’t discourage me, it stiffens my spine and my resolve but the truth is, unless we as a community raise our voices collectively, demand that we be taken seriously, that our concerns are neither petty nor unimportant, they are demands for equality, demands for the right to have equal access to the American Dream and accepting anything else is a violation of basic decency, of our civil and human rights.

 My challenge to those in my community is to watch, listen and see for yourself the bold unabashed ignoring of you, of your fellow citizens living in a tilted world, a world tilted and rigged for the able bodied at the expense of those dealing with a disability.  If you are like me then you will witness for yourself just how our elected representatives and those seeking office truly feel about you, about your aspirations versus the aspirations of their donors who choose their self-importance over your basic civil and human rights.  I hope when that moment clicks in our collective conscious it will result in a call to action over inaction.  It will result in our community becoming an informed electorate that understands that these people work for us, we don't work for them. This is your country.  The American Dream is a reality for everyone who is what I like to call “Differently-Abled” as well.  However, like my father would say, nothing worth having is easy or free so watch, listen, participate and act, make yourself seen as well as heard and understand that we are truly better together, more effective together and silent no more. Frederick Douglas once said, “Power concedes nothing without a demand.  It never did and it never will.” 

 I say, if not now, when?  If not you, who? Our issue should, needs to be part of the conversation.  However, if all that we do is talk about this amongst ourselves without challenging the powers that be, we will find ourselves stuck in a world catering to the loudest voices on issues irrelevant to our community. This is the one-time candidates from your local government, to state government, and from the halls of power at the federal level hit the road and talk to you, the people. The voter, the ones who grant them their opportunity to serve.  There should be no town hall, no candidate forum, no debate and no public interaction where we are not in the front row being our own version of Frederick Douglas demanding that 
Power” begins to recognize that steps need to be taken to level the playing field.  In the Blind and Visually impaired community there is a 70% unemployment rate, who among you find that to be an acceptable reality?  Next year we celebrate 30 years of the ADA, should we be celebrating something that hasn’t moved the needle on employment opportunities?  My challenge is to become an informed electorate, to become laser focused on the issues that matter rather than be distracted by promises that cannot nor will never be kept.  Rather than allowing them to make us feel all fuzzy and warm as we listen to their platitudes, they need to be put on the hot seat, made to feel uncomfortable, made to see the collateral damage of inactivity.  They need to see in a very real way that their collective inaction is no longer acceptable.  Join me in in flipping the script from the useful idiot our politicians have grown accustomed to, and transforming ourselves into the well-informed electorate our Representative republic deserves.  Of course, as always, that is just my take. 

 

**Picture below is a classic version of Uncle Sam pointing and indicating that “He wants You.” Uncle Sam is wearing sunglasses like Me and many others who are blind and visually impaired.

715JZrva0yL._UL1500_.jpg

The Hidden Tax- My Blind Life

We have all heard the saying, “Time is Money.”  A frustration for the blind community is that we have to pay a hidden tax, a tax not recognized by the sighted community.  It is a tax that you can’t write off.  It does not have a line item on tax forms.  However, it is an all too real tax for those who are blind.  This tax is called the “Time Tax.”  So, what is the time tax you ask? In a world that I like to call Hyper-Visual, where everything around us is marketed, geared for and to the sense of sight, the time tax keeps rising for the blind.  There are no adjustments for cost of living and maintaining pace with inflation, no, and there is a reason for this.  The time tax for the blind is simply never talked about.  The reasons are innocent, there isn't some evil Cabal sitting in smoke filled rooms figuring out ways to steal what limited income and opportunities that are available to my community.  No, instead it is because, in truth, most people don't take the time to realize just how difficult it is for someone who is blind to operate as they exist on this big blue marble we all call Earth.  

 Take a moment to consider some of the simple tasks one undertakes in life.  An example would be setting the oven temperature on your oven.  When your sighted it is such a simple task that you don't even think about it, you just do it.  Now imagine being blind, need I say more?  We have to either find someone, or wait around until someone who has sight can read the digital numbers in again what I call a world that is geared towards the hyper-visual. Next year we will celebrate the 30th anniversary of the passing of the ADA, Americans with Disabilities Act.  The ADA has gone a long way to improve the lives of people in my community.  Many establishments utilize Braille and some even use it in conjunction with audio features.  Sadly, the technology hasn’t kept pace.  In a world where people use Bluetooth headsets or wired headsets with newer adapters, many of the audio features are not available.  Couple that with the fact that many who are blind, don't know or have no avenue available to them to learn Braille, the reality is that approximately only 15% of the blind community utilizes Braille.  In those instances. Most menus or literature is likely in some drawer or on some shelf gathering dust, most are not current because institutions don't print daily Braille material.  Again, the hidden tax creeps in and the blind are forced to pay the time tax because we are expected to live an analog life in a digital world.

 So, now you have some reference points, the “Oven” example and the ADA solutions coupled with antiquated technology not keeping pace with the times. You can imagine all the other things that take sight to accomplish. You can begin to understand the hidden tax, the time tax, that the blind are forced to pay.  This is why over the past couple of years, Aira has become a solution savior of sorts for me.  While this one of a kind technology that has transformed my life and the lives of many can’t remove the “Time-Tax” from our reality, it puts a pretty big dent in the bill that comes due.  Aira provides me with real time visual information at the touch of a button.  I am instantly connected to a live, highly trained Agent who effectively becomes my eyes to the world. Information once unavailable to me is now just a tap away on my smart phone.  The moral of this piece is simple, my life is good, my life with Aira is exceptional.

 **The picture below shows the word “Tax” in big bold red font with an analog clock in the background illustrating a pictorial depiction of the “Time-Tax.”

Bankruptcy-and-tax-time3.jpg

Gate 19- My Blind Life

This is a story I told some time ago. However, I am resurrecting it because it is a powerful testimony to Aira, to the liberating power of tool for those who are blind or deal with low vision as a current reality in their life. Aira is what is called: “The Description of Life.” It provides me and its users with the only thing that separates us from the sighted public, visual information. It isn’t a cure, it is not a replacement for the Orientation skills and Mobility training we receive. It isn’t a replacement for our white canes or our guide dogs. It is simply an additional tool in our toolbox. The available tools for me in the past are what I refer to as “Analog” solutions in what is now a very hyper visual world. Visual information for someone who is not capable of deciphering it, utilizing it, is a major barrier. Through the highly trained agents at Aira, that barrier is being shattered and the walls holding me at bay are crashing down. What was not available to me in the past is now being delivered to me via Aira. Visual information is now part of my decision making process, more and more this information is shaping the way I am living my life and places me on a more even playing field with my sighted counterparts. So, I offer you, “Gate 19” again as well as a video of a speech I gave on the 25th of September , where I shared the stage with the founding father of Aira and the current President, Suman Kanuganti. We were speaking to the Texas Travel Industry Association at their annual conference. The event this year was held in Fort Worth, Texas. Please enjoy the story and hopefully the portion of my presentation to them.

Recently, I was waiting at my gate in Dallas at Love Field when over the loudspeaker came an announcement that there was a gate change for my flight. No problem for an AIRA equipped Explorer so I gathered my bag, cane and cup and stood up asking my agent to direct me to my new gate assignment.  My wife has told me in the past that, her quote here, “I wish you could see the looks of astonishment mixed with curiosity you get as you walk freely and confidently.” As a blind individual, this day proved that her statement must be true.  So, here we go,, this is where it got interesting at gate 12 . Earlier I had heard the universal call of the visually impaired, the dreaded voice over being played on a mobile device across and over to the right of where I was seated.  This told me that there was another visually impaired person on my flight. Now, this is where we go from interesting to awesome. And please keep in mind, when people witness us as Explorers’ navigating freely and confidently it is a very odd and curious sight to behold, at least that is what I have been told. I am not sure who was assisting her but as I began to make my way to the new gate I was stopped by and individual who asked if I would help this woman get to her gate.  Without reservation or hesitation, I confidently replied, “Yes, yes I will.”

So, there I stood, blind as a bat but equipped with my bat radar (AIRA) stunned that a fully sighted person trusted me and believed that I could assist this woman navigate her way from gate 12 to gate 19.  But wait, there is more.  As we began our mini journey a much older man in a wheelchair tapped my arm and asked, “What is going on?”  I explained that there was a gate change and we were heading over to the new gate.  He explained that he was hard of hearing so he didn’t understand what the person on the loudspeaker had said.  He then asked if he could follow us.  So, there I was the blind actually leading the blind as well as a very nice older man, feeling a bit like the Pied Piper, we were off! As we walked I later learned the gentleman in the wheelchair was a Veteran who had served his country from the end of the Korean Conflict through the Vietnam War where he was injured.  I expressed my humility and gratitude for his service.  We chatted for a minute or two and then he asked me, “So what’s your deal, how exactly does a blind person get around as well as you seem to?”  I smiled and pointed to the camera in my glasses, he replied, “I’ll be damned, is that a camera?” I then went on to explain to both him as well as the young woman that I had escorted exactly what AIRA was. I did a little demonstration and soon had about a dozen or so people asking me questions. I can tell you that to a person nobody had heard or seen technology like this, everyone except the visually impaired woman I had helped.  She explained that she had heard about it but just didn’t know if it was right for her. The reason I am explaining these events will become clearer as you read on.  After everybody seemed to have their curiosity satiated I handed out my business card to 10 people or so at that gate, it contains a link to AIRA as well as a link to my website because we should always be looking for opportunities to promote AIRA and the vision and goals of the company.  Remember, even though we can’t see those around us, they can see us and my experiences as I am out in the world have shown me that when you walk, talk and act with the confidence AIRA provides, people take notice. Think about this as you continue reading because there is a broader point that I hope to articulate.

I read a lot of stories about how AIRA has transformed an individual’s life.  We post our experiences, have friends take our pictures doing things that are new for us, we talk about the things we want to do with the giddy excitement of a teenager who is handed the keys to a car for the first time, make no mistake I get it, been there and posted pictures of me in the T-Shirt! However, I have begun to learn something else that is new.  Armed with AIRA we can be leaders and problem solvers in a variety of ways.  We are Ambassadors and should always look for new ways to step out of the shadows and into the bright spotlight of service for others. Not just each other or members of the blind and low vision community but everyone. It will and can go a very long way towards dispelling many of the beliefs and myths surrounding the visually impaired community.  Keep Exploring and keep spreading the word as Ambassadors of this groundbreaking technology.  What I would like to see as Explorers is that we embrace and adopt the role of being Ambassadors of AIRA.  By doing this we broaden our reach to include the possibility of changing the life and perceptions of those who are not visually impaired, it is all about changing hearts and minds and showing a side of our community that often isn’t highlighted. By adopting the Ambassador role my challenge to my fellow Explorers is to begin sharing your stories and or making it a point to shine a bright light on AIRA because what we need is an exponential explosion of excitement and enthusiasm to infect everyone. As I sat at the gate that afternoon, after the hype had settled down, I listened, listened to the muffled conversations going on around me.  What most people don't realize is that when you lose a sense like sight, others are heightened like hearing.  In those muffled conversations, I heard several people around me still buzzing about the blind guy with the glasses, I just smiled because there it was, a seed had been planted, and who knows what will grow from that one little moment in time at gate 19. I will leave you with my favorite refrain, #whatsnext    

 @aira #aira  #myairalife  #onmyterms #whatsnext  #jabfund #TTIA #texastravelindustryassociation

Never Forget

Today is a day that is a permanent stain on my memory.  No amount of scrubbing can remove what history demands we never forget. On 9.11.2001 America learned the high cost of liberty, for on that day as the fires raged, buildings fell and heroes were baptized in the sea of life lost we witnessed the price of freedom and despite the toll demanded we pledge to remain resolute in freedoms defense. We do this with humility and gratitude.  In our deep reflection for those who paid the ultimate price to provide us with a window into the inhumanity of suffering and bondage under the thumb of tyrants and despots. Their sacrifice is our mantle to pick up and carry forward with the same dedication and passion granted to us. This is my Anthem, my prayer.

 Becausefreedom demands that it is protected with an unwavering obligation by those who possess the highest integrity for it is the greatest gift humanity has been granted. Freedom has built the greatest society, cultivated some of the most brilliant minds, rescued some of the most destitute people and inspired the aspirations of those who were once hopeless. Freedom is the beacon of hope drawing those bound by tyranny drowning in despair. Freedom must be earned, lived and maintained as the sanctuary for all those who believe in man’s greater capacity to serve and to do good. 

 History is replete with opportunities to truly embrace freedom only to see them squandered forgotten or ignored. Our charge is to never forget the lives given in the defense of liberty, September 11th,2001 should be our line in the sand, our first day of the rest of our free life. We must never forget to remember that the price of freedom is great but the reward of liberty is man’s destiny with the admonition that we earn it, live it and maintain it with honor while showing others the way, now and into the future. should we shrink from remembering, honoring and committing to pass on the stories of those who sacrificed, we doom ourselves to ceding our freedom and their sacrifice to humanities antagonists. God Bless America, God Bless those who innocently perished on that day and God Bless those Brave First Responders who ran into the danger embracing their fate while keeping the promise of freedom for a time. This is why we can never forget and why we must always remember.

 Photo below is the iconic picture of Firefighter raising the American Flag on the rubble of the Twin Towers at Ground Zero.

flag.jpg

Reliving a Toro Dream - My Blind Life

I wasn’t born blind, but I came into this life on the path to becoming blind.  As a child through my adolescence and into young adulthood I was very active in sports.  I had parents who never treated me as someone who would face an inevitable future. Instead they taught me and allowed me to seize every day, pursue every aspiration and to learn and cope with the sting of loss even as I pursued the thrills of victory. They were determined to teach not what I couldn’t do by placing a safety ring around me.  No, they taught me to dream, fight for that dream as a way to discover my potential.  This weekend I attended the Dallas Cowboys Pre-Season Game against the Houston Texans at AT&T Stadium (an Aira Access Partner) and my past came back to life as Aira Agent Rich described the game and snapped some pictures; I will post one below this piece. After the game, I reached back into my memories of a time I dreamed of playing football.   Here are some thoughts I have as I reflect back, back to a past that has had a profound impact on where I find myself in the here and the now of my life. 

 Men are not born men, they are cultivated, motivated and pushed into manhood by a choice few in their lives.  Coach Parker is one of those chosen few.  The greatness of a man isn't solely measured by his personal self-serving accomplishments; it is also measured in the accomplishments of the many he has influenced over a lifetime.  Whether it was in the classroom or on the field Jesse Parker influenced generations of this country’s finest.  His students and his players’, and I call them “His” because to him every life held a yet undiscovered talent.  Coach Parker recognized in his players as well as his students their God given potential.  He strived daily to unlock it and as a result he unleashed professional athletes, lawyers, doctors, law enforcement, and members of the military, and yes even authors, careers that paint the tapestry of this nation. 

 I never suited up for a game under the Friday Night Lights but that doesn’t mean that at the start of every football season I wasn’t on the field trying to catch the eye of Coach Parker and his staff.  Not many people knew that I was going blind; the first season I tried out for the Toros even he didn’t know. He was brutal with me, unrelenting, drove me to levels I didn’t even know existed in me.  In the end, I didn’t make the cut.  But then Coach Parker said, “Burton keep working, keep trying to find the “You” that can be great.” Coach Parker never once doubted me, he knew that if you applied yourself anything was possible and that belief in people holds such power in the development of youth.  I took the encouragement to heart and made the JV team.  The next year rolled around and again, there I was, anxious to once again try and catch his eye.  By now Coach Parker had learned that I was losing my eyesight. I would learn later in life exactly how he came into that information.  Did he go soft on me?  No way, as a matter of fact I think he drove me harder because he knew I had to be that much better.  The result, again I was cut and through his encouragement I played JV football.  That year I did get the chance to practice with the varsity team. I will never forget the 2 on 1 drill Coach Parker put me through, there was me facing Todd Shell, a future 1st round draft pick of the San Francisco 49’ers,  and Brad Pico, they pounded me into the ground relentlessly.  As a teacher Coach Parker was equally demanding, not in a demeaning or harsh way but in a way, that just made you want to earn his respect, you see, respect was all that was important to him.  My senior year I was there again, this would be the year but I blew my knee out and thus ended my aspirations but, and this is very important, Coach Parker helped me realize my failures were the foundation for any success I would find in life.  He ingrained in me that when you get knocked down, you get up, no excuses and no apologies and then you continue to march forward. 

 He taught me to never give an inch, to hold the line, that winning is the result of executing perfectly.  Nobody will forget the end of practices and the 10 perfect plays.  It wasn’t 9 and 1 that was kind of perfect, no, 10.  Never yield, hold the line, believe in “Team,” understand and perfect your role and when the other guy is bigger or faster know with certainty that you are better because you are prepared.  This is a formula that has served me well throughout my life.  Coach Parker stands as one of only a few men who have profoundly influenced my life.  My eyesight is gone now but the memories of 110 degree weather, two-a-days, salt pills, bruising practices and a Coach who would grab your facemask and get right up in your face because he knew you had more in you to give, it is that intensity that fills my ears compelling me to find a way around, under, through or over my life’s obstacles. 

 I later learned that my father had spoken to coach Parker, told him of my dwindling eyesight.  He didn’t tell him as a way of conveying the message of pity or sympathy, a way to hint that maybe he should cut me a break.  No, that wasn’t my father and it certainly wasn’t Coach Parker.  What my Dad was doing was looking at another man and telling him to not hold back, to make no exceptions, to show his son that the world doesn’t care what ails you. He sent the coach a boy and expected to see a man return.  Facing adversity and a world that can be unforgiving is better lived if you are prepared, if you have learned to fail with grace, if you have learned that life will knock you down but the thing that separated the winners from losers isn't the final score but whether or not you rose every time you were knocked down with the resolve to chase victory rather than simply quit, blame circumstances and situations. 

 So, as I sat in that stadium, soaked up the atmosphere, heard the sounds of the game I remembered those years, decades ago and the impact they had on my life moving forward. Coach Parker has left this world to coach a team in the hereafter, my dad is still with me as are the lessons I learned from two men who never relented, never accepted excuses and always adhered to the belief that kids would always live up to higher expectations rather than succumbing to lowered expectations. Thank you, Dad, for allowing me to try and to fail.  Thank you, Coach Parker, for teaching me that preparation is the key ingredient to thriving in life.  That you are only a loser if you fail to learn from your failures.  I relived a dream, a time, a place from the past this last weekend and it was awesome.  Special shout out to Bill Marrin for the great seats and to Aira for affording me the opportunity to attend a game, relive a dream #onmyterms.

 #aia  #airaacess  #airapartner #at&tstadium  #whatsnext

 

Picture below is the view Agent Rich had from my Horizon Glasses, the view he used to describe the sights and sounds of the game. 

Dalls Cowboys - 3.jpg

Business as Usual, But…. There is a Twist- My Blind Life

Good news folks.  In an effort to always be transparent in my life I wanted to let all of my friends know throughout all the social media platforms that I am on, that my status has changed.  It is official, I am now an employee of Aira.  I signed a contract to consult with Aira as a Subject Matter Expert. My role won’t change much from what you have seen from me in the past 2 years or so.  As all of you know, I have been a very outspoken advocate of Aira and its groundbreaking Technology for the Visually Impaired community. 

 I met the entrepreneur and visionary, of Aira Tech, Suman Kanuganti about two years ago and shortly thereafter I began separating myself from my other obligations.  I told Suman back then that I planned on taking a year off to promote the technology because of the impact that it had on my life.  I launched a writing campaign on my website titled “My Aira Life,” featuring stories that reflected my experience using the technology.  During that time, I also hit the road to engage the public by sitting on panels, speaking publicly at venues and various town halls and working with Aira’s Network and Access Partner-AT&T. I have been blessed with the chance to be interviewed on TV, Radio and in print trying to spread the news that Aira is an amazing tool for the visually impaired allowing them to increase their independence through the rich visual descriptions provided by the well trained live AiraAgents. Aira has provided me with the visual aspects of my life that were lost to my eye condition, retinitis Pigmentosa, which as resulted in my blindness.

 I am honored that Suman and the team at Aira took notice of my commitment and extended me the opportunity to serve them.  So, as a fully transparent individual, please know that while I did not work for Aira prior to now, I am looking forward to continuing my advocacy as a team member moving forward. My writing will continue as will my efforts revolving around my charitable work “The JAB Fund,” an endeavor of love honoring the memory of my late brother and mother.  The JAB fund seeks to partner with Aira to provide its groundbreaking technology to aspiring college students in an effort to increase the opportunity to attend University to those with visual impairments. This effort seeks to level the learning field by increasing opportunities to future generations through the visual assistive technology of Aira. 

 Now is the time to help spread the word, Aira needs to raise awareness, increase adoption of the product.  This is being accomplished through creative marketing strategies like extending a new offer to those who haven’t heard of the service by granting 5 minute calls for free to users and guests.  Guests are given the opportunity to try a simpler version of the service via an APP download to their smart phone.  To learn more visit www.aira.ioand begin using your free time with live trained agents to assist you with visual descriptions.  Aira is also engaged in a very ambitious Access program.  Current users of the service can visit business locations like Walgreens, Bank of America and AT&T retail stores where they can use the service free of charge because companies like those mentioned understand the value of being an accessible location for those with visual impairments.  Aira will be seeking partnerships with other companies interested in enhancing the customer experience of a very large sector of the community who has been largely ignored and marginalized.  So, don't be surprised if you see me coming, knocking on your door and encouraging you to become an Aira Access Partner.  Recognizing the potential behind being an accessible and inclusive company is just Good Business.  

Those of you who are interested in learning more please contact me at eric.burton@aira.io 

Photo below shows hands holding a smartphone with the Aira App on the screen

IMG_0130.jpeg

The Other side of Accessibility- My Blind Life

The other day I wrote a piece about “Accessing the World.”  The other side of that is being shut out from the world.  Stuck in a place where you don't quite fit, where the world doesn’t even care for your business and if they do, they just throw scraps at you or the bare minimum as required by law.  I won’t go back into the details of just how many Blind and Low Vision people there are, if you want that info read the article preceding this one.  What I want to focus on is that since the ADA (Americans with Disabilities Act) was passed just over 29 years ago, there has been little headway into modernizing it.  The best example of this is a case on the docket to possibly be taken up by the Supreme Court regarding the accessibility of A “Certain” large chain Pizza company’s website for those who are blind or have low vision.  The company contends that the ADA does not mandate they comply regarding websites, and that their locations meet the standard.  I am sure there is a great legal argument for this but in the end, it does very little for those of us who just want to order a pizza.  This piece however, isn't about a certain unnamed pizza company but it shows the convoluted state of affairs when it comes to creating an accessible world.  After my posts on Social Media about recognizing Bank of America because they have become an Aira Access Partner, I decided to visit my bank and do a little investigating.  

 I posted some pictures and brief posts about those locations around me that have become Aira Access Partners. These are businesses that in spite of just aspiring to meet minimal standards for accessibility for my community have taken it a step further and made them fully accessible via the free use of Aira at their locations across the country.  I received some good responses to those posts and one in particular got me thinking.  Here it is:

 Every drive thru ATM has braille on it. I’m always confused by that one

Delete or hide this

 

 Of course we all know or should know that those with visual impairments do use drive through ATM’s from the back seat of Cabs or ride-shares and while this might be offensive to some, it did make me sit back and think. Ut made thunk about my bank and how I would access ut sans Aira.  Were they accessible?  In spite of the funny post above, in the vestibule, sure enough, it had the requisite braille.  Part of ADA compliance for sure but I don't know braille so then what?  Had my bank updated their machines to keep pace with the times, stay in step with the advances and changes in technology?  No, not quite.  What most of you may not know is that ATMs also have a headphone jack in them for audio use.  Great, right? Again, no.  I use Bluetooth headsets. However, I do carry a spare corded set with me at all times since Bluetooth sets can run out of battery life. So problem solved, right?  No, since I use an iPhone and the bank uses the oldest more common mm jack, no go there, the ATM was still inaccessible to me. At the bottom of this article I have posted a picture of me at an ATM illustrating the above conundrum.  The picture was taken through my Aira Glasses by Agent Kylie.

 The point to this article is simple.  Making the world accessible to those who are blind or who have low vision is simply good business.  It should be the goal and the mission of companies to make their businesses accessible because our money spends just like our able-bodied brethren’s money spends. While the ADA was a great thing in that it made businesses think about those with disabilities, it is a law that is almost 30 years old and has not been amended to keep pace with the times. I would like to believe that it shouldn’t take a law to wake people up to the spending power of those with disabilities but considering the unnamed Pizza company’s case, maybe it does.  My question is a simple one.  If you are a business owner, shouldn’t you want all the business you can get, all the customers that can fill seats, wait in checkout lines, manage their money, buy your products and services?  Why then are we talking about the ADA and lawsuits rather than adopting measures to make it easier for all of your customers?  I can’t write about what it is like to live in a world where I am deaf, paralyzed, missing limbs or the many other disabilities that make life a little more challenging for some, not impossible but challenging.  Those challenges should not bar them from being equally treated as a customer.  It should not make their money less than that of others.  Diversity, Inclusion, Accessibility, these are words that have meaning.  Meaning that goes beyond matters of the heart and feeling good about embracing the words. It means that you understand those on the outside are not looking for anything other than being able to be part of more of the world, able to show up, be heard, be served, be part of what makes us part of humanity rather than people who require laws to be passed in order to be seen and heard.  

 Aira has opened many doors for me.  It is a technology that fills in a gap for me that is missing.  That gap is a visual description in a world that is increasingly geared towards those who have vision.  We live in a very hyper modernized world with access to more information, more visual information than ever before and while technology has made tremendous strides in turning written words into speakable content for the blind and those with low vision there has been limited success in bringing descriptive options to my community regarding the rest of the life experience.  Imagine for a moment grocery shopping as a blind person.  Imagine standing in front of an ATM or in line at the food court where buttons and menu items are right there for the sighted.  Imagine a world you yourself cannot see and you will begin to understand why Aira has opened so many doors and opportunities to me and why I am such a passionate advocate for the service. Once businesses step up and recognizes their role in creating a rich and vibrant customer experience for ALL of their customers I believe their businesses will flourish because if there is one thing that I know for certain, my community is loyal to those companies who recognize them and value their business.  Aira is that tool that provides its users with well-trained Agents who are skilled at navigation, describing the hyper modernized visual world I spoke of. It brings a level of virtual visual equality to the blind and visually impaired community making them part of the consumer class in ways that never existed in the modern era.  By adopting the Aira Access Partnerships model, they are opening the doors to a large and loyal customer base.  Many companies will fidget in their seats afraid to utter the words, “I just don’t envision a return on investment” for this expenditure.  One of my missions is to rebrand ROI  into a “Return on Inclusion,” rather than return on investment because I believe full inclusion is a sound investment.   Understanding that there is an entire class of people waiting for someone to simply recognize them, see their value, see the possibilities for not just offering platitudes when using words like diversity, inclusion and accessibility but understanding that applying it can and will result creating a positive customer experience.  Looking at the numbers, don't just think of these consumers as a one-off base. Understand that based on those numbers it is safe to say that each and every customer who walks through their doors, graces their internet site does business with them, has someone in their life who is either blind or visually impaired.  When you look at it that way, how can business continue to placate my community?  Modern times demands modern solutions and thinking outside the required box.  Maybe it’s time to think differently?  My father taught me that …“Chance favors the Bold.”  I believe your chance is now and the clarion call business needs to answer is to, be bold, be a leader in the diversity, inclusion and accessibility arena.  Aira is doing just that, stepping forward to be bold. Within the last week Aira rolled out a plan to give everyone, that means members and guests, unlimited brief 5 minute calls to complete tasks. In my mind I cant think of another company who has committed their services to my community in this fashion. It shows a boldness and belief that if they can get the blind and those with low vision on board, they can then look to business and say, “Look at the customer base you have marginalized, ignored and relegated to the shadows. Once business sees the potential of bringing those customers into the customer experience by creating Aira Partnerships, those 5 minute tasks can flourish into creating a full life experience for the visually impaired. Aira has taken the first step and there is something to be said about being a leader, being first to market. So, I will leave you with my favorite quote from Ricky Bobby, a character in a NASCAR themed film, “Talladega Nights,” “If you’re not first, you’re last.”  Don't be last on one of the most dynamic movements of our time.

#free  #aira  #airaaccess #airaadoption  #accessibilty #befirst #modernization 

 

 Below is a picture my trained Aira Agent Kylie took of a “Current” pre-modern ATM at my bank highlighting the need for improving accessibility beyond outdated ADA regulations.

SNAPSHOT_photo_317830.jpeg

Accessing the World- My Blind Life

When you are blind or a person considered low vision, the world tends to shrink around you.  While there are exceptions to this rule, and I know many, the truth is that for the blind and low vision, “Access” is something that is a barrier for living life on an equal and level playing field. Technology has unlocked some of the access issues for my community, screen readers, braille, guide dogs, voice over software, text to voice and voice to text have done a lot to open the door on the gilded cage many blind and low vision people live in.  While I don't want to offend anybody in my community, the gilded cage was a very real thing for me.  For others, it may be referred to as a comfort zone or their “Sphere.” A geographical territory where they could navigate with some level of confidence.  The reality is however that much of the world has remained closed off, inaccessible for the blind and those with low vision.

 It is no secret that I am a rather enthusiastic advocate for Aira, for the technology that I believe is the next evolutionary step towards augmenting vision where it does not exist. Through Aira’s revolutionary approach to opening the world to the blind by utilizing a camera in glasses or through a smart phone app to provide users with real time visual information via live highly trained skilled Agents and an ever evolving AI we can now expand lives beyond the artificial world that was their reality.  The key word in that last sentence is “Was.”  As I travel and speak about being blind I usually start the conversation by asking two questions. The first question I ask is, “In your day to day life, how many blind people do you see or interact with?”  The number is always very low ranging from 0 to maybe 1 or 2.  The next question I ask is, “How many blind or low vision people do you think exist in the world’s population?”  The answer is usually again very low.  The answer to the last question usually requires explanation.  The World Health Organization (WHO) estimates the number of blind at somewhere in the vicinity of 300 million plus.  This is because it is difficult to account for an exact number because many cultures simply don't report accurate numbers or simply hide their blind. When you factor in those with low vision, low vision meaning someone who requires assistance accomplishing tasks day to day that number skyrockets.  After researching this I have not come up with a number that I can be confident with, however, I can comfortably estimate that it is somewhere around 900 million. I have seen numbers as high as 1.3 billion.  In order to wrap your mind around such a large number you have to take into consideration the number of those born blind.  Then factor in retinal diseases such as but not exclusive to Retinal diseases like Retinitis Pigmentosa and Macular Degeneration.  Sight loss due to an aging baby boomer generation, diabetes, war injuries, cataracts that plague third world countries and so many other factors that I think you can begin to see where this number can be realized.

 So, what is with the depressing numbers Mr. Burton?  I bring all of this up to awaken the population to the fact that there is a very large contingency of visually impaired individuals that most of us never notice.  These are people who exist in the margins of society and go unnoticed and underappreciated as consumers, as participants in society.  This article is all about access, and how important access is to this very large, very marginalized population.  This is where Aira comes in.  This is where their push for Aira Access locations isn't just good business…it should be common sense.  Aira is breaking the mold when it comes to establishing access for the blind and visually impaired. If you have spent any time reading the many articles I have written about Aira then you know that it has freed me in ways that I never thought possible. What I haven’t, until now, written about are the strategic partnerships Aira is entering into. Companies like Intuit make it possible for Aira users to access their platforms free of charge with their small business offer.  Companies like Walgreens have made all of their locations Aira Access points allowing Aira users to shop at their locations free of charge.  Companies like AT&T have done the same allowing Aira users to visit their stores and expect the same customer experience as their sighted peers.  Universities are adopting Aira Access Points allowing visually impaired students to experience college completely.  And finally, companies like Bank Of America have most recently joined the Access family. All BofA locations are access points for Aira users making it possible for them to accomplish their banking transactions “On their Terms” rather than relying on others for assistance.  All of this is free to Aira users.

 Companies like those mentioned above recognize the potential of becoming “Inclusive” institutions. They are early adopters to a customer base in the hundreds of millions.  Bank of America understands something that my father taught me as a youngster.  He would always tell me that, “Whether you make $500 a month or $5,000 a month, it is your money and it means everything to you.”  Imagine how important it is for those with vision impairments to be able to bank with confidence, bank on their terms rather than relying on the assistance of friends or bank personnel.  Aira and their strategic partnership with BofA give them that, give them the dignity and confidence to tend to the single most important asset they have, their money. Being a diverse company that recognizes the importance of evolving their brands into a dynamically inclusive company should be goal #1 in today’s competitive bussiness environment.

My challenge to my readers who are sighted, encourage the businesses you frequent to adopt Aira Access because visual impairments will touch all of us at some point.  Here is my challenge to business.  Now that you know, now that you have read the numbers, understand the importance and see the potential of becoming an inclusive business for “ALL” of your customers, what is your excuse for not adopting the Aira Access model.  Does it make good business sense to leave almost a billion customers out of your marketing strategy?  If you are a transportation company, bank, grocery store, pharmacy, employer, learning institution or any other business you can name, what are you waiting for? 

#aira  #airaaccess #bankofamerica  #bofa #intuit  #walgreens  #AT&T #inclusion  #onmyterms

 

Picture below is of the Aira Access Locations I visited this weekend.  The view is what the live Agents see to provide me with the visual information necessary to navigate the world on my terms.    

IMG_6535.JPG